in-game

Gaming may be fun, but that doesn’t mean we’re taking our job lightly. In-game advertising provides an engaged group, and the advertiser is rewarded with a receptive audience that is highly targeted. With Eyeblaster, you can easily include ad units in leading casual games.

Eyeblaster In-Game extends the same best-in-breed ad-serving for gaming - including analytics - as our gold standard rich media offering. Keep track of your entire campaign with one comprehensive report using MediaMind. Optimize your campaigns and build on your success with real-time performance metrics. Because knowledge is power.

Eyeblaster’s ever-expanding roster of ad-enabled games gives our advertisers access to a broad selection of games, ensuring that there is an in-game solution for every brand. We currently support in-game advertising in over 60 titles from the following premium publishers and developers: Real Games, MumboJumbo, Sandlot Games, iWin, PopCap, Reflexive and more.

The existing but limited 'try and buy' model provides on average a 1% to 2% conversion rate from a trial. This low conversion rate results in billions of game play minutes that were provided with no compensation. Eyeblaster In-Game is the pioneer of in-game advertising and an innovative means to develop your revenue stream and your premium ad content. We can help you offer in-game premium video advertising inventory to boost your revenues from your downloadable games and offers advertisers attractive placements in a streamlined and reliable way.

Use Eyeblaster In-Game to boost your revenues from casual games by as much as 300% per download. In addition, your selected house ads are delivered in offline environments, which can improve conversion rates.