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Spotlight: MINI: Better Than Therapy |
Feb - 2010
The concept of the campaign has been adapted from the offline communication: MINI, better than therapy. The Wallpaper takes advantage of the latest technologies of the HD digital video mixed with a virtual stage. The video shows a psychiatrist who asks the user, in a humoristic tone, several questions about absurd phobias or paranoia. Consequently, it gets the user´s attention in order to increase the time users spend with the MINI brand.
Spotlight: Rabbids Go Home Takeover |
Jan - 2010
The “Rabbids Go Home” execution featured a full rich media takeover showcasing a pesky Rabbid stealing the ‘r’ from the GamesRadar logo, and flushing the ‘r’ along with the rest of the homepage down the toilet to reveal a force play trailer.
Spotlight: Philips Wake-Up HPTO |
Dec - 2009
The Wake-up Light by Philips wakes you up in a natural way, with light that gradually increases and simulates the sunrise. In order to simulate the effects of the Light in an online banner, we turned to Eyeblaster to implement a complex Home Page Takeover that mimics the gradual lightening of a room over the page. Once lit, the ad offers a product demo video, and gives users the chance to experiment with the light’s range...
Spotlight: New Moon Twilight Webcam |
Nov - 2009
These ads were going to be served to a highly engaged audience on sites that have heavy coverage of the movie and its stars. Using the webcam was an opportunity to co-create something with the Movie brand where the engaged user could make and save a keepsake starring themselves, and their chosen male lead. They could then post the image wherever they wished...
Spotlight: Vodafone Facebook/Twitter Connect |
Oct - 2009
Once logged-in via Facebook Connect or twitter Oauth, the banner transforms itself before the eyes of the user. The word “YOU” becomes the name of the user and the colorful tiles are filled with content from his/her social networking: profile images and friends’ last status from either Facebook or Twitter, And of course all of the tiles are easily browsed from within the ad. Welcome to the “social banner.'
Spotlight Campaign: Nintendo |
Sep - 2009
"Professor Layton and his hot-headed young apprentice Luke get involved in another mystery. Eyeblaster assisted us in deploying a campaign that capitalized on the game’s attractiveness, while reaching the target audience of this much-anticipated sequel in the Nintendo series. A good example of how excellent media planning was able to serve highly-engaging creative to the right audience."
Spotlight Campaign: SFR, France |
Aug - 2009
For the launch of their new ‘unlimited services’, SFR wanted to differentiate from what competition usually does in this vertical. So to promote their offer toward a young target, MSN presented us with a very innovative concept where user would have control: in the first phase users were able to record a short message directly from the banner with their webcam and during the second phase, an MPU was broadcasting all the user recorded videos. Thanks to Eyeblaster technology and great experience.
Spotlight Campaign: Harry Potter Homepage Takeover |
Jul - 2009
Using the beautiful ink reveal effect the ad recreated the stunning special effect of the movie reflecting an impressive feeling upon the user interaction.
Spotlight Campaign: VW Twitter in Banner |
Jun - 2009
Through community alignments, online media leveraged Volkswagen enthusiasts and current owners to encourage new consumers to "Meet the Volkswagens." This was executed within the Twitter banners, but also echoed across the Internet through branded communities within Facebook, Pandora, YouTube and even Xbox Live to bring our community directly to the consumer - when and where they want it!
Wendi Dunlap, Partner, Media Director at MediaCom Interaction
Spotlight Campaign: Nissan Patrol |
May - 2009
"Our brief was to create a banner campaign promoting the legendary 4x4 capabilities of the Nissan Patrol. The media strategy targeted the Aussie-adventurer on travel and 4x4 enthusiast sites allowing us to develop a contextually relevant ad.
We developed an expanding execution that allows users to discover inspiring 4x4 adventure destinations via Google Maps, whilst positioning the Nissan Patrol as the ultimate 4x4 for the journey." Karl Reynolds, Art Director, Tequila, Sydney
Spotlight Campaign: Odyssey Channel, Titanic |
Apr - 2009
This Newsletter serves as your monthly inspiration ‘fix’ of the latest and greatest digital creatives from around the globe. But sometimes, you need inspiration on an up-to-the-minute basis. In order to stay on top of the best ads and the insights of the agency pros behind them, you can use Twitter to follow @Creative_Zone. You can also subscribe to the Creative Zone RSS Feed using iGoogle or your preferred feed reader.
Spotlight Campaign: Orange Drum Banner |
Mar - 2009
Featured Article: We’re all looking for faster, cheaper and better performing campaigns these days. What we need is ROI with a bigger R and a smaller I. Eyeblaster Smart Versioning does just that.
The Day Pepsi Reset Digital Media |
Jan - 2009
Other Hot Campaigns include: Audi, Nvidia, Nissan, Sony Ericsson, The Day the Earth Stood Still and Adidas
Digital Advertising Has Gone Mobile! |
Dec - 2008
New “Sidekick” ad format for Madagascar 2 |
Nov - 2008
Dwell Time: One Metric to Rule them All |
Oct - 2008
Eyeblaster Workshop for Flash 2.0 |
Sep - 2008
Mash Up and Contextual Optimization |
Aug - 2008
HD Video Has Arrived Online |
Jul - 2008
Changing the Rules of Engagement |
Jun - 2008
Widgets: Harness the Potential of Online Campaigns |
May - 2008
Launch of the Creative Zone |
Apr - 2008
Revolution in Media Management |
Mar - 2008
With Campaign Monitor, Excel-based Trafficking and Eyeblaster Analytics Plug-in for Excel
Campaign Monitor: Key to Smoother Communication |
Feb - 2008
Eyeblaster Workshop for Flash |
Jan - 2008
Data Analysis Services |
Dec - 2007
Reporting - the key to client satisfaction |
Nov - 2007
Global Campaign Management Made Simple |
Oct - 2007
In Stream Video |
Aug - 2007
Windows Live Messenger Expandable |
Jul - 2007
Ad Campaign Management 2.0 |
Jun - 2007
30 Million Dollar Investment |
May - 2007
Growth of Rich Media |
Mar - 2007
Eyeblaster Outperforms Video Predictions |
Feb - 2007
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