About the Company
We are a leading independent global provider of online campaign management solutions and services to advertising agencies and advertisers. Our solutions enable our customers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search.
Our integrated platform allows our customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
Marketers use our solutions to raise brand awareness, strengthen communications with their customers, increase advertisers’ website traffic and user conversion, and improve online and offline sales.
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Our independence from online publishers and agencies differentiates us from other publisher-owned solutions, enabling us to deliver consistent messaging across publishers and providing our customers with a holistic view of their marketing data across digital media formats and channels. We were among the pioneers and continue to be among the leaders in rich media advertising and in 2007 the majority of the advertising we provided was rich media. Rich media and in-stream video advertising allow higher levels of impact, interactivity and measurability than traditional online display ads.
Our value to our customers stems from our ability to integrate our expert creative and media services with advanced, proprietary technologies to successfully deliver ad campaigns for premium brands across different formats, channels and geographies.
We deliver campaigns in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. We have steadily grown our paying customer base from approximately 1800 in 2002 to approximately 2500 in 2007, representing a compound annual growth rate of 39%.