When we began building MediaMind, our developers set out with the task of removing the silos between advertising data so advertisers can embrace the full breadth of the user experience. The result? An innovative new visibility into search and display attribution, delivery across multiple channels, other channel impact, and more.
MediaMind is the only serving solution that gives you a robust platform for today’s cross-channel world and powerful tools for tomorrow, as well. So you want to see how the moving parts work together? We’ve got you covered.
Your tool box is filled to the brim with powerful utensils designed from scratch to make your life simpler:
- Campaign Monitor
The award-winning dashboard displays real-time data for high-level monitoring of the campaign’s status and for quick problem solving.
- One-Click PowerPoint
Complete, de-duplicated campaign summary including graphs and data from every aspect of your campaign. The effort involved? One click.
- Excel Plug-In
The Eyeblaster Analytic Plug-in for Microsoft Excel provides virtually endless flexibility in creating customized reports.
- Custom Report Builder
Tailor reports to meet your own unique needs. Once built, the report is available in the online reporting interface, and can be re-run as needed.
Eyeblaster's Reporting with Data Integration lets you see the full picture in one place.
- Gone are the days of manually combining data.
- See the full, integrated picture in your favorite analytics system.
- Transfer Eyeblaster data from Eyeblaster’s database directly to your own database.
- All in a secured way, and monitored 24/7.
- Over 20 predefined reports are provided, and custom reports can be added.
Our industry is built on data, and if you can’t believe your data, what can you believe? Your clients didn’t invest millions of dollars in their digital campaign so they could get a good estimate of its performance.
Fortunately, the IAB and MRC run audits to certify campaign metrics. Eyeblaster is the only ad server certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
But we’re about more than just counting clicks. Plenty of adservers can spit out numbers, but how much time do you have to sift through them, looking for the needle in the haystack? Eyeblaster provides valuable insights – in an instant, at a glance, ready to use. And with the ability to identify, track and report complex user interactions like Dwell Time, MediaMind gives you a much more in-depth window into user engagement than any other server out there. So you’re left not with numbers, but with a clear sense of where to go next.