Modem Media UK took advantage of the easy implementation of custom interactions within the Eyeblaster platform and created the "Pollackizer" for Hewlett Packard's Graphics Pro Catalog. Users are encouraged to "prove" their artistic talents by expanding the panel and using the palette of colors and tools to create their own Jackson Pollack masterpiece. Furthermore, these masterpieces can be uploaded to the HP website for repeat viewing, and "for the whole world to see!" This campaign ran across UK, France, Germany and Spain - and this movement towards pan-European coverage is becoming a trend for UK managed brands.