July 8, 2004
In online advertising, technology’s sole purpose is to enable the creation, management and delivery of effective ads. What makes those ads effective? There is some debate about the variables, but everyone can agree that creative is key! Here’s a look at some of the best ads that ran through the Eyeblaster system in recent weeks.
In the Spotlight:




Advertiser: Sony-Ericsson
Agency: Outrider London
Formats: Expandable Banner




Advertiser: Special K Spring
Agency: Starcom Chicago
Formats: Floating Ad with Reminder






Advertiser: Chiclets
Agency: Deutsch NY
Formats: Expandable Banner, Polite Banner, Floating with Reminder





Advertiser: Infinity QX56
Agency: Chiat Day LA
Formats: Floating with Reminder, Expandable Banner




Advertiser: Nokia N Gage
Agency: Click Here
Formats: Floating with Reminder




Advertiser: L'Oreal - Garnier
Agency: Universal McCann London
Formats: Floating
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