June 25, 2004
Creativity. It’s what makes rich media rich. Without our right-brained agency colleagues, all our efforts to develop the most powerful rich media technology platform would go to waste. So, without further ado, here are our favorite examples of what the right brain can do with the right tools.
In the Spotlight:





Advertiser: Diet Coke
Agency: Coca Cola City
Formats: Floating Ad with Reminder &
Expandable Banner
Bounce, Sparkle, Tingle. Ahhhhh.



Advertiser: Microsoft Windows Server System
Agency: Universal McCann SF
Formats: Polite Banner with Video
What do golf and SQL have in common? This piece of creative will show you.




Advertiser: Mastercard
Agency: IconNicholson
Formats: Floating Ad
Winner of Web Marketing Association's 2004 "Best Financial Services Rich Media Ad" Award.



Advertiser: Dior
Agency: Zenith AU
Formats: Expandable Ad
Wipe away virtual signs of aging in this interactive banner.




Advertiser: McDonald's
Agency: ImagineThat
Formats: Commercial Break
Can't stand bland? This ad certainly isn't.



Advertiser: Mean Girls
Agency: Zenith Interactive London
Formats: Floating Ad with Video
How mean is Lindsay Lohan in Mean Girls? Watch the clip in this floating ad and find out.
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