June 8, 2005
 
Campaign:   NRL Bigpond
Agency: Optimedia Syd, Australia
Creative: The White Agency, Australia
Format: Floating ad with video/polling
Frédéric   Matt Grogan, Creative Director at the white agency, said:"With Eyeblaster’s unique user polling and high quality video technology we were able to showcase BigPond Sport - NRL in a powerful and effective way. It has proven to be the most effective part of the campaign to date which BigPond is thrilled about."
Oded Mick O’Brien, Eyeblaster Director of Operations for Australia & Pacific Rim, said:"Sport is all about controversy and big decisions. For BigPond Sport - NRL, we enabled the white agency to engage users by letting them decide whether an Aussie try should be given or not! The video footage is updated every week keeping it fresh and relevant."
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