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2005 Eyeblaster Awards - click here
Cast Your Vote for the Best Rich Media Creative and Help Crown
the Winners of the 2005 Eyeblaster
Awards. | |
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Audi -
A3
Agency: Media Contacts,
Spain
Creative: Double You, Spain
Format:
Expandable Banner with video
 Click here to view demo
Our aim was to create an interactive piece to catch the attention
of the user. With Eyeblaster, we did not have to sacrifice anything
from the initial idea and could do the piece as we had imagined it.
Xavi Caparrós, Interactive Director. DoubleYou. | |
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Other recent examples of great eyeblaster ads
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IAMS
Agency: Mediavest, America
Creative: TargetBase, America
Format: Floating
Banner with video
View demo |
NIKE
Agency: Mindshare,
Germany
Creative: Sellinger Design,
Germany
Format: Expandable Banner
View demo |
Fiat
Agency: Agencia
Click, Brazil
Creative: Agencia Click,
Brazil
Format: Syncronized Banner
View demo | |
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ACP
Agency: PHD,
Detroit
Creative: Crew Creative Agency & RED,
America
Format: Expandable Banner
View demo |
John Lewis
Agency: Agency.com, United Kingdom
Creative: Agency.com, United Kingdom
Format:
Floating Banner with Video
View demo |
Volvo
mOne, United
Kingdom
Creative: Burrows Y&R, United
Kingdom
Format: Expandable Banner with video
View demo |
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Need the Best Ad Serving Solution for All
Your Interactive Campaigns?
Eyeblaster’s Advertising Campaign Manager (ACM) Delivers it All.
click
here
New Interactive Features and Workflow Solutions!
Available Now in Eyeblaster’s Rich Media Platform! click here
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Video ads: progressive download vs true
streaming
By Anant Joshi, Director of International Client
Services
Video is a popular choice for clients as it is visually engaging
and draws the user's attention to the ad. With the uptake of
broadband connections users can now see great quality video.
We have two main video methods that can be used progressive
download and true streaming. There are advantages and disadvantages
for each method. Firstly, progressive download is best for overall
user experience - it is a safe and reliable way to serve ads as it
will continue to download and then play, despite fluctuating
bandwidths. The SWF loader progressive download component includes a
buffer (so all of the video does not need to be downloaded before it
plays).
The video SWF can also stay on the user's cache,
resulting in an even faster play the next time the user sees the ad.
For video content duration of up to one minute long, we recommend
that the SWF Loader component is used. Alternatively, you can use
the more technically advanced FLV Progressive Loader – you must bear
in mind that it works only with Flash 7 (even though this is widely
popular now there will be a smaller percentage of users still on the
older plug-ins).
With true streaming, nothing is cached to
the user's machine. This is good if licensing issues are involved.
True streaming is more dependent on the user's connection - if the
user's connection speed is not stable (or fluctuating) it can cause
the video to pause while it re-buffers. So it may also result in a
lower quality video being served. FLV true streaming is more
relevant for larger file sizes and longer video footage duration.
We recommend that for most cases you use SWF loader and
utilize Eyeblaster's 5 level bandwidth detection filtering. The
filtering will choose the appropriate file size video for the
connection speed the user is on.
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Viewers Interact! Jan'05 - Jun'05
The average interaction rate in the first half of 2005, across
all Eyeblaster ad formats, was 6.15%.
Source: Eyeblaster global analysis. Interaction rate is defined
as the rate at which a user interacts with an ad. Interaction Rate =
(Clicks + User Initiated Interactions)/Total Impressions.
Calculation does not include close rates or auto-initiated
interactions |
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Going to AdTech? So Are We!
• Stop by booth no. 337 at AdTech: New York
• See us at
AdTech: Shanghai | |
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