Eyeblaster | BLAST'06

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Spotlight Campaign
Great Eyeblaster Ads

Eyeblaster Solves User-Initiated Interactions

Eyeblaster has solved one of the online advertising industry’s growing challenges – the rise of 'accidental' ad interactions.

Learn more about Eyeblaster’s new mouse-movement tracking!

Virgin Money

Agency: MGOMD, UK
Creative: Glue London, UK
Format: Expandable Banner

View Virgin Money demo

"This piece demonstrates how sophisticated online advertising is becoming and how keen Virgin Money are to commission ground breaking work. The ad included filming the dancer, compositing the video within a 3D render of a music box and adding all the bells and whistles in flash. With such high file sizes and technical build, a close and flexible relationship with Eyeblaster helped make this possible."
Mark Sanderson, Account Manager, Glue London

Other Recent Examples of Great Eyeblaster Ads

Turismo de Andalucia - 06

Agency: Zed Digital, Spain
Creative: CP Proximity Barcelona
Format: Expandable Banner

View demo

Fanta

Agency: Mediacom, Germany
Creative: Neue Digitale, Germany
Format: Expandable Banner

View demo

TomTom

Agency: MEC, NY
Creative: Creative Eye
Format: Expandable Banner

View demo

Unicef

Agency: Plan.net
Creative: hey
Format: Overlay

View demo

Click here for a full Showcase archive of 2004-2006

Click to see all of our ad formats, features, video, etc

Key Thoughts To Producing Great Video Ads

By Jennifer Lam, Creative Services Manager, Eyeblaster

Video Studio allows you to deliver the best possible user experience while ultimately incorporating richer video elements. Here are some points of consideration:

1. Reach the greatest number of viewers by creating a Video Package. A Video Package is a group of video assets all representing the same video creative. Each asset can be a different file format (WMV9, FLV8 or FLV7) and have a different bit-rate. The package is filtered to serve the optimal asset based on a viewer’s plug-ins and bandwidth. Video Studio offers an ability to automatically encode the source file into a package of up to 12 different assets.

2. Optimise user experience with user controls such as mute/unmute, play and pause buttons. Using the Eyeblaster Video Studio 2006 components (available upon installation of the latest MXP – v6.2.36) will allow you to set up a working video ad without any coding!

3. Check that the file size of the video falls within publisher specifications. Most publishers allow up to 1Mb of uninitiated video.

Ad Exposure Is On The Rise

The average length of time users are exposed to ads has been consistently increasing over the past three months (September - November). Globally, exposure has gone from 77 to 85 seconds on average per ad.
Longer exposure to ads means more brand awareness, better product recognition and increased return for your investment!

Average AU

Average Europe

Average Global

Average US

Interactive Ads - All Rich Media formats excluding non-interactive formats (i.e. Wallpaper Ads and Window Ads)

Customer Support During the Holiday Season

At Eyeblaster we are committed providing excellent customer support. During the holidays, product support will be available 24 hours a day as usual. Simply call your local office. If your local office is not in, please call Eyeblaster toll-free at 1.866.438.5552 to be directed to an Eyeblaster product specialist. You can also email us at support@eyeblaster.com.

	Client Services/Product Support support@eyeblaster.com	Sales Support sales@eyeblaster.com
	Eyeblaster offers you truly global support, with 18 offices in 13 countries. Click here to see the Eyeblaster office map.

If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2006 Eyeblaster