News Flash

Spotlight Campaign

Great Eyeblaster Ads

At Your Service

Metrics & Trends

Last Blast

Contact Us

XBox
Agency: The Digital Edge, US
Creative: AKQA, US
Format: Expandable Banner with Video
View demo

"In PGR3, style begins at 170 MPH and the Eyeblaster technology and amazing customer service allowed AKQA the creative power and flexibility to convey this in our online ad campaign."

Rikki Khanna,
Account Director, AKQA

Other recent examples of great eyeblaster ads

BMW, Raindrops
Agency: Zed Media, UK
Creative: Meme, UK
Format: Expandable Banner
View demo

Jarhead
Agency: MSN, Denmark
Creative: OMR ApS, Denmark
Format: Expandable Banner
View demo

Samsung
Agency: CCA, US
Creative: CCA, US
Format: Expandable Banner with Video
View demo

HSBC BRANDS
Agency: mOne, Europe
Creative: RMG Connect, UK
Format: Expandable Banner with Dynamic Data Feature
View demo

For a full Showcase archive of 2005/2004 click here

Click to see our full page videos

Click to see all ad formats
View Eyeblaster optional features

In the Know…Eyeblaster at Your Fingertips

So you're not an Eyeblaster expert?  These tips can help you navigate on cruise control through the Eyeblaster Rich Media Platform.

Give advertisers access. Advertisers can view campaign info, real time stats, and generate reports on their own. Simply set up account users with ‘advertiser' role. Click on Preferences, then Users on the left menu. Add a new user with ‘advertiser' privileges only.

Have an important message for publishers? Easily send a message to all publishers for a specific campaign through the interface by right-clicking on the campaign then selecting the option to “Send Message to all Publishers”. 

Shine through issues?  Double click on the ad. Click on the positioning tab. Check the appropriate boxes to hide the elements interfering with the ad. Options are available to hide drop down menus, iframes, flash elements, and java applets. 

Adjust the display period for Floating Ads and Commercial Breaks. On the Edit Ad screen, click on the positioning tab.  Enter the number of seconds to display in the “Intro display period (sec)” field.

Create customized reports. Click on Reports, then Campaign Reports on the left menu. Choose the radio button for Templates and hit ‘Add New'.  Select from the list of pre-defined fields to include in your new custom report .

Preview Synchronized Ads. Double click on the campaign. Click on the ‘Synchronized Ads' tab. Select a flight then hit preview. The preview window automatically displays the complementary flight ids with ads that are synchronized with the selected flight.

Generate bulk code for a campaign. Right click on the campaign or select ‘Generate Code' from the Campaign List screen to generate code for all flights associated with the campaign. Code will be generated for the flights with ads that have been submitted and approved.

Subscribe/Unsubscribe to alerts. Click on Preferences then Personal on the left menu. Click on the “+” sign next to “Email Alerts and Report Settings”. Check the appropriate boxes for the alerts & reports you would like to receive.

Interaction Rates by Category for Q4 2005
(All Eyeblaster Formats)

In Q4 2005, the average interaction rate across all Eyeblaster ad formats in all categories was 9.1%. The auto category had the highest interaction rate of the quarter (15.4%). In addition, the interaction rate for the retail category overall was over 10.4% in support of heavy holiday promotions.

	Category		Average Interaction Rate (%)
	Apparel		7.2
	Auto		15.4
	B2B		3.0
	Careers		5.0
	Consumer Packaged Goods		7.8
	Corporate		4.1
	Electronics		5.6
	Entertainment		8.1
	Financial		6.4
	Gaming		5.9
	Government/Utilities		4.9
	Health/Beauty		8.6
	Medical		7.7
	News/Media		12.5
	Restaurant		8.8
	Retail		10.4
	Services		7.9
	Sports		1.8
	Tech/Internet		5.0
	Telecom		9.0
	Travel		5.7

Source: Eyeblaster global analysis.

Interaction rate is defined as the rate at which a user interacts with an ad.

Interaction Rate = (Clicks + User Initiated Interactions)/Total Impressions.

Calculation does not include close rates or auto-initiated interactions.

Once Upon a Successful Automotive ‘Case Study' Story

ImagineThat utilized Eyeblaster's ACM to launch its Toyota 's Get Your Stubs campaign.
Click to read how they successfully created brand awareness and response.

If you have a campaign that you would like considered for an Eyeblaster case study, please contact us at info@eyeblaster.com.

Eyeblaster offers you truly global support, with 15 offices in 11 countries. Click here to see the Eyeblaster office map.