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Best Practices: Top Three Ways to Connect to Your Audience


Consumers are taking control of how and when they consume media—increase your campaign ROI and consumers’ interest by reaching out to them with relevant, engaging ads. Eyeblaster outlines the top three methods you should leverage to ensure your campaigns make a positive impact your target audience.
Read more about rich media best practices.
 


Toyota - yaris vs yaris


Agency: Saatchi, Los Angeles
Creative: Bad Assembly, Los Angeles
Format: Expandable Banner
View demo

"For Toyota’s Yaris vs. Yaris ad units we worked closely with Saatchi LA to create a dynamic in-banner video game that allows multiple players to challenge each other online in real-time, a first of its kind.
Eyeblaster was a dream to work with and provided crucial help and support every step of the way."
Scott Baggett, Sound & Design
Nathan Holloway, Development
Jimmy Walker, Design
Bad Assembly
 

Other Recent Examples of Great Eyeblaster Ads

iCoke WaveII


Agency: Cossette, US
Creative: MacLaren McCann Interactive
Format: Polite Banner
View demo

Pajero Sport 2007


Agency: Africa, Brazil
Creative: Lov, Brazil
Format: Floating Ad
View demo

Patron - Drink Expert


Agency: Click Here, US
Creative: Click Here, US
Format: Polite Banner
View demo
 
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Sony - PSP White


Agency: Mediatrack, France
Creative: Duke, France
Format: Expandable Banner
View demo

Hyundai Sonata


Agency: Adtiviti, Spain
Creative: Adtiviti, Spain
Format: Expandable Banner
View demo

Orange Wifi Access


Agency: MPG, France
Creative: MPG, France
Format: Expandable Banner
View demo
 

Click here for a full Showcase archive of 2004-2006
Click to see all of our ad formats, features, video, etc

Simplifying the Process: Using Excel to Manage Your Media Plan


By Jenifer Norrish, Campaign Execution Manager, New York



At Eyeblaster, it is our goal to make your job as easy as possible. That is why we created a simplified way for agencies to enter media plans into the Eyeblaster Platform. New campaign set up is now a breeze:
  • Export an Excel Media Plan template from within the Eyeblaster tool with all potential publishers’ being considered.
  • Set-up flights and make changes offline - directly in the Excel worksheet.
  • Once your Excel Media Plan is updated with the finalized buy information, log into the Eyeblaster Platform and import your media plan. You have now entered your entire plan in the system in one straightforward step!
Access our step-by-step guide on using the Excel Media Plan.

For additional reference material about this feature, please visit the ‘Learn More' media area on your Account Home Page. For further training, please contact your Eyeblaster Account Manager directly.

Note:
It is not possible to edit data for existing flights and reload it to the system. In order to edit existing data it is recommended to work directly in the Eyeblaster Platform either in “Edit Flight” or in “Quick Trafficking”.

Interaction Rates by Category for Q1 2006


The average interaction rate in Q1 2006, across all categories, was 5.56%. The Auto category had the highest performance of in Q1 with an average interaction rate of 8.55%.



  Ad Format
Interaction Rate (%)  
  Apparel
 4.99
  
  Auto
 8.55
  
  B2B
 1.74
  
  Careers
 3.79
  
  Consumer Packaged Goods
 4.39
  
  Corporate
 6.01
  
  Electronics
 7.37
  
  Entertainment
 5.89
  
  Financial
 6.14
  
  Gaming
 5.99
  
  Government/Utilities
 4.07
  
  Health/Beauty
 4.12
  
  Medical
 2.98
  
  News/Media
 2.43
  
  Restaurant
 1.95
  
  Retail
 3.96
  
  Services
 8.54
  
  Sports
 2.34
  
  Tech/Internet
 2.40
  
  Telecom
 6.64
  
  Travel 2.60  
       

Source: Eyeblaster global analysis.
Interaction rate is defined as the rate at which a user interacts with an ad.
Interaction Rate = (Clicks + User Initiated Interactions)/Total Impressions.
Calculation does not include close rates or auto-initiated interactions.

NEC’s Advergame Campaign Delivers Big Rewards


Manifest Digital, Inc. used Eyeblaster to serve ads that engaged viewers to play entertaining advergames and learn about NEC’s projectors and plasma screens.
Read more about the attention-grabbing campaign.


If you have a campaign that you would like considered for an Eyeblaster case study, please contact us at info@eyeblaster.com.
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Eyeblaster offers you truly global support, with 16 offices in 11 countries. Click here to see the Eyeblaster office map.
If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2006 Eyeblaster
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