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Announcing: Eyeblaster In-games, Advertising Opportunities in Casual Games


Eyeblaster In-games provides opportunities for marketers to deliver ads in gaming environments and provides solutions for game publishers and developers to maximize their game revenues. This innovative offering includes pre-game and in-game video ad formats designed specifically for advertising within casual games.
Read more about how you can benefit from Eyeblaster In-games.
 


Sky Football


Agency: Agencia Click, Brazil
Creative: Agencia Click, Brazil
Format: Synchronized, Polite Banner
View demo

"The idea was to demonstrate just how Sky can offer an exciting and interactive World Cup. Two players pass the ball: one in a banner, the other in a skyscraper. The user can interact with one of the banners and block the player's pass. The players then both complain of this interruption!"
Diego Cardoso, Creative Assistent. Marcelo Mariano, Creative Director. Rodrigo Esteves, Creative Writer / Editor, Agencia Click, Brasil
 

Other Recent Examples of Great Eyeblaster Ads

Kohl's Spring 2006


Agency: Universal McCann, US
Creative: MRM Partners, New-York
Format: Expandable Banner
View demo

Virgin Games


Agency: MGOMD, UK
Creative: Lean Mean Fighting Machine, UK
Format: Polite Banners
View 300x250 demo
View 468x60 demo

Ford Smax Junio


Agency: Mindshare Interaction, Spain
Creative: Wunderman, Spain
Format: Expandable Banner
View demo
 
 

Virgin Money - Say Yes


Agency: MGOMD, UK
Creative: Glue London, UK
Format: Expandable Banner
View demo

Lancamento Net Fone Net Digital


Agency: Lov, Brazil
Creative: Lov, Brazil
Format: Window Ad
View demo

MSN Game


Agency: MSN, China
Creative: MSN, China
Format: Expandable Banner
View demo
 

Click here for a full Showcase archive of 2004-2006
Click to see all of our ad formats, features, video, etc

A Time-Saving Resource: The Eyeblaster Creative Spec Database


By Diane Bradley, Publisher Account Manager, Western Region



What is the Creative Spec Database?


The database, accessible exclusively through the Eyeblaster Platform, contains Eyeblaster-enabled publishers' creative specifications for accepted ad formats, including dimensions, file sizes, and unique publisher requirements. The database helps agencies plan which creatives to build, how to build them, and where to run them - crucial components of the successful implementation of a media plan. If publisher specs are out of date, inaccurate, or unavailable, it can slow down the implementation of the campaign and revenue may be lost on all sides.

How often should publishers update their specs?


Eyeblaster requests that publishers update this information at least once every six months. Keeping this information current helps agencies, creative shops and publishers ensure that their Eyeblaster campaigns will be up and running smoothly and on schedule.

How can publishers update their specs in the Eyeblaster Platform?


Publishers can update their specs in a few simple steps:
  1. Log into the RMP.
  2. Use the left-hand menu bar to navigate to Preferences Creative Specs.
  3. Update your site or network information. Need to add a new spec? Simply click the 'Add New' button.

Interaction Rates by Ad Format for Q1 2006


The average interaction rate in Q1 2006, across all Eyeblaster ad formats, was 5.56%. Expandable banners consistently performed well and in Q1, had an average interaction rate of nearly 13%.

  Ad Format
Interaction Rate (%)  
  Commercial Break 3.43  
  Expandable Banner 12.92  
  Floating Ad 7.31  
  Floating Ad With Reminder 6.01  
  Polite Banner 2.60  
  Push Down Banner 9.90  
  Standard Banner 0.23  
  Wallpaper ad 3.58  
  Window Ad 0.99  
       

Source: Eyeblaster global analysis.
Interaction rate is defined as the rate at which a user interacts with an ad.
Interaction Rate = (Clicks + User Initiated Interactions)/Total Impressions.
Calculation does not include close rates or auto-initiated interactions.

Serving Up Taste-Tempting Online Ads


ImagineThat turned to Eyeblaster to serve deliciously enticing rich media and standard banner ads to generate awareness for McDonald's new Spicy Chicken Sandwich.
Click here to read more.

We Love Katamari Ads Deliver An Award Winning, Engaging Experience


Beck Interactive used Eyeblaster to create eye-catching ads that captured the unique and engaging characteristics of the We Love Katamari game. In the process, they earned industry awards for the Expandable Banner and Full-Page Overlay units.
Click here to read more.

If you have a campaign that you would like considered for an Eyeblaster case study, please contact us at info@eyeblaster.com.
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support@eyeblaster.com 		Sales Support
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Eyeblaster offers you truly global support, with 16 offices in 11 countries. Click here to see the Eyeblaster office map.
If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2006 Eyeblaster
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