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Death Wish


Agency: Profero, UK
Creative: Holler, UK
Format: Expandable Banner
View demo
WARNING: Please note this ad does use rapid, flickering images.

Tom Bazeley "Our E4 Death Wish live campaign managed to create quite a stir. Users seemed to really latch on to the comical dark illustrations of people get hung, spliced, flattened and eaten. Eyeblaster were as easy to work with as always, providing support and making the whole process as painless as possible."
James Kirkham, Director, Holler
 

Other Recent Examples of Great Eyeblaster Ads


Puma


Agency: Zed Media, UK
Creative: Beam, UK
Format: Floating Ad with Data Capture
View demo

Above the Influence


Agency: FCB NY ONDCP
Creative: FCB NY ONDCP
Format: Floating Ad with Reminder
View demo

Date Movie


Agency: Optimedia, Australia
Creative: soap, Australia
Format: Polite Banner with Game
View demo
 
 

Renault Clio


Agency: Netthink, Spain
Creative: Orbital, Spain
Format: Expandable Banner
View demo

Dodge Ram SI Swimsuit Issue 2006


Agency: PHD, Detroit
Creative: Organic, Detroit
Format: Expandable Banner
View demo

Mazda MX5


Agency: Mediaedge CIA, Germany
Creative: Mediaedge CIA, Germany
Format: Expandable Banner with Dynamic Data Feature
View demo
 

Click here for a full Showcase archive of 2004-2006
Click to see all of our ad formats, features, video, etc

How to Implement Eyeblaster Tracking Pixels


By Anant Joshi, Director, International Client Service



Why use tracking?


Tracking ads/pixels let you to manage and report on all placements in a campaign in Eyeblasterwiz, even if the ads are not served by Eyeblaster.

For example, you may have a site that is not serving an Eyeblaster ad format but you still may want to measure that activity.  A tracking ad consists of an impression URL and a click URL.  When the Eyeblaster system receives the call to track we would return a 1x1 pixel GIF instead of an actual Eyeblaster ad.

Tracking impressions and clicks (e.g. you want to track an image that you are hosting or add tracking in an email).


Enter the Eyeblaster impression tracking code into a 1x1 image SRC:
<img src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=116912&pi=0&ord=[timestamp]" width="1" height="1" border="0">

For the click tracking please add an "a href" to your image, see code:
<a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=116912&pi=0&ord=[timestamp]" target="_blank">
      <img src="[YOUR IMAGE]" width="468" height="60" border="0">
</a>

Tracking click only


(e.g. you may only want to track clicks on a text link or in a keyword search)
If you just want to track clicks – you must use the impression tracking link (that is because we need to record an impression first before we register it as a true click).  In the Eyeblaster report you will see the same figure for impressions and clicks.  It can also redirect to the click-through destination page.
<a href=" http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=116912&pi=0&ord=[timestamp]" target="_blank">Enter Text Link Name Here</a>

Please Note:
  • The redirection URL should be configured in the Rich Media Platform.
  • For Cache Busting you must change the [timestamp] variable to be a random number
  • Interaction Rates by Ad Format for 2005


    The average interaction rate in 2005, across all Eyeblaster ad formats, was 5.51%. Expandable banners consistently performed well and in 2005, had an average interaction rate of nearly 10%.


      Ad Format   Average Interaction Rate (%)  
             
      Commercial Break   3.35
      Expandable Banner   9.94
      Floating Ad   6.77
      Floating Ad With Reminder   7.24
      Polite Banner   1.62
      Push Down Banner   7.92
      Standard Banner   0.24
      VideoClip Ad   6.97
      Wallpaper Ad   1.25
      Window Ad   2.46
         


    Source: Eyeblaster global analysis.
    Interaction rate is defined as the rate at which a user interacts with an ad.
    Interaction Rate = (Clicks + User Initiated Interactions)/Total Impressions.
    Calculation does not include close rates or auto-initiated interactions.

    Blinkx Partners Eyeblaster for ITN Video Archive


    Video search engine Blinkx has partnered Eyeblaster to provide pre-roll ad serving for its powerful new ITN video archive service.
    You can view a demo of the first pre-roll ad campaign here.

    If you have a campaign that you would like considered for an Eyeblaster case study, please contact us at info@eyeblaster.com.
    Client Services/Product Support
    support@eyeblaster.com
    Sales Support
    sales@eyeblaster.com

    Eyeblaster offers you truly global support, with 16 offices in 11 countries. Click here to see the Eyeblaster office map.
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