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Announcing: Video Studio, Enhanced Trafficking And More


On May 15th, Eyeblaster will release its latest upgrade to the Eyeblaster Platform. These enhancements will deliver even more ways for you to easily and quickly manage your online campaigns. From Video Studio - a robust video offering - to a variety of new workflow tools that help save time.
Read more about how Eyeblaster provides powerful solutions to satisfy your needs.
 



Mission Impossible III


Agency: Zed Media, UK
Creative: Feref, UK
Format: Full Screen Video

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Patrick Affleck "As the first summer blockbuster, it was important to make an impact online. So the new full-screen video option was perfect and Eyeblaster’s new Video Studio has ensured that the quality is exceptional."
Patrick Affleck, Account Director Zed Media, UK
 

Other Recent Examples of Great Eyeblaster Ads


Chevy Tahoe


Agency: GM Planworks, US
Creative: Eyeblaster, US
Format: Expandable Banner
View demo

Discovery Channel Deadliest Catch 20


Agency: PHD, Detroit
Creative: Crew Creative
Format: Expandable Banner
View demo

Neo


Agency: MSN, France
Creative: Rapp Digital, France
Format: Expandable Banner
View demo
 
 

Knacki Ball


Agency: Universal Comcord, France
Creative: Ogilvy, France
Format: Synchronized, Expandable Banner
View demo

Bajo Cero


Agency: Netthink, Spain
Creative: Netthink, Spain
Format: Expandable Banner
View demo

Levis Spring 06


Agency: Starcom, UK
Creative: Lateral, UK
Format: Synchronized Ads
View demo
 

Click here for a full Showcase archive of 2004-2006
Click to see all of our ad formats, features, video, etc

Eyeblaster 6.1 Webinars!


Anant Joshi, Director, International Client Services Eyeblaster Europe



Eyeblaster is now hosting agency and creative shop webinars for our new Rich Media Platform release across the US, Europe and Asia/Pacific

The webinars will walk you through all the latest upgrades to the Platform, including the new Video Studio. Please look out for the invitations and confirm your place ASAP.
If you are unable to attend, a recording of both the Creative and the Media Webinars will be made available soon.

Best wishes
The Account Management Team

Spotlight On Entertainment


Eyeblaster helps deliver results for Entertainment marketers. In 2005, entertainment ads running through the Eyeblaster Platform exhibited an overall click-through rate of 2.37% and an overall interaction rate of 6.21%.

  Entertainment Ad Performance by Format for 2005  
  Ad Format   CTR(%)   Interaction Rate (%)  
  Commercial Break   3.20   3.20  
  Expandable Banner   0.68   7.50  
  Floating Ad   5.64   8.48  
  Floating Ad With Reminder   7.32   9.97  
  Polite Banner   0.72   1.97  
  Push Down Banner   0.99   13.57  
  Standard Banner   0.31   N/A  
  VideoClip Ad   1.85   12.33  
  Window Ad   0.49   1.42  
     
     

Source: Eyeblaster global analysis.
* N/A = Not Applicable
* CTR stands for Click Through Rate. CTR = (# of clicks) / (# of impressions)
* Interaction Rate is the rate of user-initiated interactions out of total impressions. It includes panels expansions that are user initiated.
* Interaction Rate = (Clicks + user initiated custom interactions + user initiated panel expansions)/Total Impressions

What Are The Trends In Online Display Advertising?


The increase of video content, the adoption of rich media across Europe and Asia…. these insights are more were shared by Yoav Arnstein, Eyeblaster’s General Manager of International Operations, in a recent interview with E-consultancy.
Click here to read the article.

Opportunity Knocks


The improving quality of video over the Internet is, at last, providing real opportunities for advertisers. Learn more! Click here to read a recent article that appeared in Technology Weekly.
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