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Latest Platform Enhancements


As part of Eyeblaster's commitment to continuous improvement, we have made the following reporting and browser support enhancements to our campaign management platforms.

Reporting Upgrades


Enhanced Browser Support



Learn More about the latest platform upgrades!
 		 



Mini


Agency: Zed Media, UK
Creative: Glue London, UK
Format: Syncronised Ads
View Mini - Tug of War demo
View Mini - Boost demo

"MINI is an innovative and irreverent brand so we looked to use Eyeblaster technology to push user interactivity in more engaging ways. The 'tug of war' game uses ad format synchronization to seamlessly create a powerful brand image."
Rachel Bishop, Producer, Glue London
 

Other Recent Examples of Great Eyeblaster Ads

Nissan


Agency: MGOMD, UK
Creative: Duke, UK
Format: Syncronised Ads
View demo

Nip Tuck


Agency: Netthink, Spain
Creative: Netthink, Spain
Format: Expandable Banner
View demo

Nano


Agency: Hakuhodo, Japan
Creative: Hakuhodo, Japan
Format: Expandable Banner
View demo
 
click to view click to view click to view click to view click to view click to view
 

Coke Zero


Agency: Mediacom, Germany
Creative: Scholz & Volkmer, Germany
Format: Polite Banner
View demo		 AGF
Agency: Zenith Optimedia, France
Creative: Novacom Group, France
Format: Expandable Banner
View demo

SAQ Idees Cadeaux


Agency: Marketel McCann Erickson, Canada
Creative: Marketel McCann Erickson, Canada
Format: Expandable Banner
View demo
 

Click here for a full Showcase archive of 2004-2006
Click to see all of our ad formats, features, video, etc

Time Saving Tip:

Generate code from multiple flights from one campaign
By Tony Klish, Senior Publishing Account Manager, Western Region, Eyeblaster

After all your ads have been approved, access the 'Code Generator' from the campaign list.

In the main menu, click campaigns, then campaign list. Scroll down the list of campaigns and right-click the desired campaign. Select generate code from the pop-up menu (or from the upper navigation bar).

The code generator will now include a ‘Campaign’ option in the ‘Tags Generated For’ pull-down. Generate the tags for the campaign using the exact the same procedures you would use to generate tags for a single flight.

You may also generate tags for more than one flight in a campaign, without generating all tags for the entire campaign.

In the main menu, click campaigns, then flights. Scroll down the list of flights and select your flights using ‘Shift+Click’ (to select a range of flights) or ‘Ctrl+Click’ (to select a number of individual flights). Once you’ve made your selection, right-click and select generate code (or simply click ‘Generate Code’ in the upper navigation bar).

The code generator will now include a ‘Multiple Flights’ option in the ‘Tags Generated For’ pull-down. Generate the tags for ‘Multiple Flights’ using the exact the same procedures you would use to generate tags for a single flight.

Interaction Rate by Category for Q3 2006


During Q3 2006, Eyeblaster helped clients bring their brands to life, delivering a variety of ads that viewers engaged with in many different ways. Across all ad categories, the overall interaction rate was 17%. The Medical category (which included ads for specific medication and general information regarding various illnesses) exhibited the highest interaction rate - 34% - for the Q3 time period. Service-based ads (which included ads for mail services, promotions for conferences, etc.) was the second highest category at 27%.

  Ad Format
Global Interaction rate (%)  
  Medical
 34
  
  Services
 27
  
  Financial
 22
  
  Auto
 20
  
  Electronics
 19
  
  Retail
 18
  
  Entertainment
 18
  
  Travel
 18
  
  Apparel
 15
  
  Gaming
 15
  
  Restaurant
 14
  
  Tech/Internet
 14
  
  Health/Beauty
 12
  
  Telecom
 12
  
  Sports
 12
  
  B2B
 10
  
  Consumer Packaged Goods
 9
  
  News/Media
 8
  
  Careers
 7
  
  Corporate
 7
  
  Government/Utilities 6  
       

Source - Eyeblaster global analysis
Interaction Rate - Across all ad formats excluding non-interactive formats (tracking pixels, Standard Banner, Wallpaper Ad and Window Ad).
Calculated by (clicks + user initiated interactions) / total impressions

Share Your Favorite Ads with the World Through BannerBlog



Eyeblaster has recently partnered with BannerBlog, the community creative site. BannerBlog encourages Creatives, from around the world, to post and comment on innovative examples of online advertising. Eyeblaster sponsors the site and is a member of the editorial team.

To share your favourite ads with the world, submit the swf file to submit@bannerblog.com.au. Check out the latest ads at www.bannerblog.com.au.

 

Client Services/Product Support
support@eyeblaster.com 		Sales Support
sales@eyeblaster.com

Eyeblaster offers you truly global support, with 18 offices in 13 countries. Click here to see the
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If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2006 Eyeblaster
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