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Eyeblaster's new offering - In-stream video

We are happy to announce that our Eyeblaster Ad Campaign Manager suite has been further enhanced with in-stream video capabilities. The format offers a unique ad-funded content model which is increasingly proving successful for publishers, aggregators and game developers across the globe. According to eMarketer, pre-roll video inventory has grown in 105.2% annually (CAGR) 2001 - 2006.

Eyeblaster's in-stream video enables the placement of video advertising before, between or after video content. It's the perfect means for advertisers to engage a receptive user base that is willing to trade ad-viewing for free video/games content - this can include exclusive footage, live feeds, casual games and preview screenings.

Publishers have implemented a myriad of solutions to produce and manage the in-stream video ad unit. This lack of standardization makes it a cumbersome process for agencies. Eyeblaster automats the task with a scalable solution so agencies don't have to send video files or tapes in different formats to every publisher. Agencies only need to upload or send assets to Eyeblaster in any format and we take care of the rest: encoding assets into 12 versions (3 formats for 4 bandwidths), and managing adaptation to a publisher's player. Eyeblaster's automatic encoder results in quicker turnaround time and can save money for agencies.

Agencies often face the need to modify or swap creatives during the campaign, perform optimization or change click through URLs. With in-stream video all the above changes to an extremely simple and painless procedure.
Eyeblaster Ad Campaign Manager gives you the power to manage your video campaigns alongside other media channels.
If you want to learn more about our in-stream offering, contact your local account manager or email info@eyeblaster.com.

Target

Agency: Target Interactive Marketing, US
Creative: AKQA, US
Format: Expandable banner

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“Our digital strategy for Target's Back to School campaign celebrates kids, teachers, and the magic that happens in the classroom, while showcasing Back to School products. In our rich media video banner, we feature kids engaged in the process of imagination and learning-reinforcing Target's commitment to education as well as their promise of great style.”
Mauro Cavaletti,Creative Director, AKQA

Other recent examples of great Eyeblaster ads
Lacoste Agency: Pilot, DE Creative: LBI, UK Format: Expandable Banner View demo Download demo	MasterCard Agency: GSDM, US Creative: MRM Partners NY, US Format: Expandable Banner View demo Download demo	Bacardi Agency: Universal McCann, UK Creative: Glue London, UK Format: Expandable banner View demo Download demo

P&G

Agency: MSN, Taiwan
Creative: MSN, Taiwan
Format: Expandable banner

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Guaraná Antarctica

Agency: TV1 BR, Brazil
Creative: TV1 BR, Brazil
Format: Expandable banner

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Nike

Agency: Mindshare Interaction, UK
Creative: Unit9, UK
Format: Polite banner

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Click here for a full Showcase archive of 2004-2007

Click to see all of our ad formats, features, video, etc

Behavioral targeting

By Kamalam Moodley, Account Manager

Behavioral Ads let you create ads that behave differently each time a user views them (based on previous interaction by the user). This feature works by storing information about the user within a Flash shared object on the user's computer.

Examples of how behavioral targeting can be used:

- Display different items of a series each time the user views the ad. For instance, you could show one type of car to the user the first time they view the ad, and a different car the next time.

- Display a "continuation" of the ad from the last time the user viewed the ad. For example, the user plays a game and reaches a certain level. The next time the ad appears, the game continues from the last level the user reached.

- Display different options or banners based on user preference. For instance, the first ad presented to the user in a campaign (A collection of flights. Also describes the details of the ads to be displayed by different publishers. The campaign details include the media agency and creative shop used, contacts details (media planner, trafficker), requested alerts (for ad approval), etc.) may offer a choice, such as ice cream flavor. Based on the selected choice, the remaining ads presented to the user could reflect that choice.

- Display different offers depending on previous behavior. For instance, display a discount for an item if the user interacted with the ad the previous time, but did not click through.

How it works:
When the user sees a particular ad, a cookie is stored on their computer. This cookie records the 'state' of that particular ad. The next time the user sees an ad from the campaign, the system checks the cookie first, to see which ad to show next. This process can be repeated, once all the ads in the sequence are shown.

There is no additional charge for this feature but we recommend that you contact your local Eyeblaster creative support team as early as possible prior to building your ads - a good understanding of what is actually required beforehand, will save a lot of design and testing time.

In-game advertising delivers high scores

Placing an ad in downloadable games is an effective way to reach well defined segments while they are fully engaged in an interactive environment. This effective environment for ad placement has great results, as most users are eager to watch the video fully (fully play rate is 65% on average) and click-through rate is 8.77% on average.

CTR - The click-through rate measures the amount of times an ad is clicked versus the amount of times it's viewed.
Video Start Rate - The number of times the video started out of ‘Served Impressions'.
Video Fully Played Rate - Displays the number of video assets that were fully played out of video started.

View a demo!

Events Around the World Where You Can Find Us

iMedia Agency Summit, Hunter Valley, Australia - September 17-19th, Spotlight Presentation: Creative for Emerging Platforms. Presented by Mick O'Brien

OMD, Dusseldorf, Germany - September 25-26th, Booth #10F02

Ad:tech London - September 26-27th, Booth #151

For more information, email livia.vadasz@eyeblaster.com.

	Client Services/Product Support support@eyeblaster.com	Sales Support sales@eyeblaster.com
	Eyeblaster offers you truly global support, with 21 offices in 15 countries. Click here to see the Eyeblaster office map.

If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2007 Eyeblaster