Agency: Netthink, Spain (Madrid)
Creative: HerraizSoto&Co, Spain (Barcelona)
Format: Expandable banner with game View demo
"The 1 Series is the most sporty and playful car of BMW. The aim of the
campaign was to transmit this concept, so we used the technology that
Eyeblaster provided us to engage the user in an interactive game that gave
them the opportunity to drive a BMW in an unusual and attractive way. This
reinforced the smoothness and sheer driving pleasure of the 1 Series." Román Rodríguez, Interactive Art Director, Herraiz Soto&Co
Other recent examples of great Eyeblaster ads
Optus - Australian Open
Agency: Emitch Syd
Creative: MC Saatchi
Format: MPU View demo
Click here for a full Showcase archive of 2004-2006
Click to see all of our ad formats, features, video, etc
Account management tip:
Adding people onto campaign e-mail alerts By Maria Hercules, Account Manager, Eyeblaster
Sometimes you may find it useful to add additional people on to specific campaign alerts for a particular campaign you are working on. The reasons for adding more people on these alerts could be due to you being out of the office and/or you want to keep someone else in the loop or updated on status.
To add people onto single e-mail alerts for a campaign, you need to do the following:
Login to the Eyeblaster system.
Go to Campaigns/Campaign List.
Right-click on the campaign in question and select 'edit'.
Once the new window had opened and fully loaded, click on the 'Campaign Alerts' tab.
Under the 'Campaign alerts' tab you will see a list with the description for each alert you can add 'Recipients ' to.
To add a Recipients you can either right-click on the alert of your choice, or highlight the alert then click on the 'Recipients ' button towards the top of the list.
A new window will open and you can type in the e-mail address of the person you want to receive the alert. Please note that you can add more then one Recipient. Once all your Recipients are added, press the save button and close down the 'edit campaign' window.
Eyeblaster outperforms eMarketer's video predictions
In the US and Europe during Q4 2006, over 55% of all rich media impressions included video. This number is close to twice eMarketer's US projection of 28.7% video impressions for 2006.
Average Europe
Average Australia
Average US
% of video impressions - "video impressions" / "all rich media impressions"
Online video ad spending as a percent of total internet, rich media and television ad spending in the US, 2004-2010
Events around the world where you can find us:
iMedia Brand Summit, US - February 5th – 7th Ad:tech Sydney , stand #146 - February 7 th - 8th Casual Games Conference, Amsterdam - February 7th - 9th Adtech Paris, stand #45 - March 6 th - 7th Australian Interactive Advertising Awards - March 27th
Eyeblaster offers you truly global support, with 18 offices in 13 countries. Click here to see the
Eyeblaster office map.
If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com.
In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac