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Introducing Eyeblaster Ad Campaign Manager v2.0



 From search to display, standard banners to rich, video to emerging media, Eyeblaster Ad Campaign Manager v2.0 provides publisher-independent campaign management with a holistic, cross-channel perspective. Eyeblaster ACM v2.0 is a comprehensive solution to plan, create, serve, manage and report on all things digital. Eyeblaster ACM v2.0 unleashes the true power of digital.

Read more about ACM v2.0

Read about Eyeblaster in the news: Eyeblaster Intros New Campaign Management Tools


 


Masterfoods


Agency: MSN, UK
Creative: Eyeblaster UK Creative, UK
Format: Expandable banner
View demo
Download demo

"We wanted to create something bespoke that would stand out from a brand awareness point of view, but also encourage data capture with a creative execution that complemented the product. This is exactly what Eyeblaster produced."
Nik Dewar, Senior Agency Sales Manager, MSN
 

Other recent examples of great Eyeblaster ads

Kyle


Agency: Wieden+Kennedy, US
Creative: True North, US
Format: Expandable Banner
View demo
Download demo

NSPCC


Agency: Zed Media, UK
Creative: Avenue A | Razorfish, UK
Format: Expandable Banner
View demo
Download demo

AGF


Agency:Zenith Optimedia, FR
Creative: DDB Digital, FR
Format: Expandable banner
View demo
Download demo
 
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BP


Agency: Mindshare Interaction Melbourne, AU
Creative: Ogilvy, NZ
Format: Polite banner
View demo
Download demo

Nivea


Agency: OMD, Canada
Creative: TBWA, Canada
Format: Expandable banner
View demo
Download demo

Warner Brothers


Agency: Mediaedge:cia, NL
Creative: Easyconcept, NL
Format: Expandable banner
View demo
Download demo
 

Click here for a full Showcase archive of 2004-2007
Click to see all of our ad formats, features, video, etc


The Eyeblaster Professional Services team is proud to introduce the new Eyeblaster Training Zone. It is part of Eyeblaster's commitment to providing best-in-breed technology and the services and expertise to get the most out of it. In the Training Zone you will find easy, step-by-step training sessions and virtual tours to introduce you to the Eyeblaster Ad Campaign Manager platform. These self-guided tools will provide you with the basic information you need to work with the platform, its new features and overall functionality. In addition, the sessions include printable text-based guides, video and audio demonstrations, and downloadable examples.

What will you find on the Zone?

  • Virtual tours that introduce and demonstrate some of the most common tasks and new features in the platform.

  • Audiovisual demonstrations that provide step-by-step procedures together with tips to help you manage your campaign management tasks simply and efficiently.

  • Printable presentations that can be used as reference guides offline.

  • Printable quick start guides to get you up and running in no time.
All materials include helpful links to the in-depth online Help system to learn more about each topic. We invite you to visit the Training Zone.

Visit the Training Zone now!

(To properly access the Training Zone, you need to first log in to the Eyeblaster platform.)

Data and creative: How they influence each other



The MSN homepage takeover format proved a massive success for Nissan, with over 10 million plays of its interactive game in just a few days after the campaign went live.

The Takeover format comprises a 300x250 mpu (which can be expandable), a 300x165 'spotlight' banner and a smaller floating component which ties both banners together. This combination allows advertisers not only to display more content but to deliver a much more sophisticated brand experience by using the MSN homepage creatively.

Working on behalf of MGOMD, Duke recognised the power of games to generate interactivity. The ad invited the users to take part in an urban adventure. The player chose a weapon with the aim to destroy the new QASHQAI, which sped from one banner to the other in perfect synchronisation. The choice of three weapons encouraged users to interact more and replay the game.

High scores achieved
  • Almost 3 million people played on average over three times each.
  • The interaction rate was 56.31%, double than the industry average 28%.
  • Games lasted an average 90 seconds.
  • Almost 60,000 people clicked through the ad.
  • 0.9% of the gamers clicked the replay button and played again.

Watch the creative!

Eyeblaster delivers richer ads to your IM!



Eyeblaster is proud to introduce you to a new ad format which will further empower your campaign delivery: the half-banner 234x60 Eyeblaster Expanding Ad on Windows Live Messenger.

Following successful beta test Eyeblaster was one of the very few providers to be certified to serve banners on Windows Live Messenger. The unit at the foot of Messenger is an attractive segment that is ideally positioned to attract attention on user's desktops. This is the ideal way to deliver large scale international campaigns or sequential ads across the Microsoft Network.

See an example!
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Eyeblaster offers you truly global support, with 21 offices in 15 countries. Click here to see the
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If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2007 Eyeblaster