"IBM sought a playful, interactive creative to demonstrate how they are helping the National Geographic Society to gather the world’s largest voluntary collection of DNA samples to trace our ancestors’ migratory routes. By engaging users with a 'stretchy' globe, the banner illustrates the different steps in human development. Eyeblaster provided a great platform to host in-depth content on The Genographic Project within the banner and ensured a smooth interaction for the user."
Vanessa Kinnafick, Account Manager, Neo@Ogilvy