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30 million more reasons to count on Eyeblaster


Eyeblaster recently raised a $30 million dollar investment from a respected circle of private technology investors. Eyeblaster is leveraging this investment to deliver on the promise of making digital marketing the most influential communication channel in history.

With its clients, Eyeblaster is building an end-to-end campaign management solution that allows media professionals to plan, buy, create, serve, track and optimize all of their digital marketing. From standard banners to rich, search to display, and in-Game to mobile, Eyeblaster’s Advertising Campaign Management Platform is the one tool to manage it all.

And of course, we will continue to provide you local and regional account managers, service teams and support engineers who are focused on making your business more successful.

Read the full press release.
 



Adidas


Agency: Netthink, Spain
Creative: Netthink, Spain
Format: Expandable banner
View demo

"The Adidas “Impossible is nothing” new campaign makes you think about your own dreams, feelings, desires and fears. In their campaign, Adidas has some of the best sports icons tell us their impossible stories. What we have done is open it up, to give anyone the chance to express themselves drawing impossible stories with their own hands instead of Beckam’s, Messi’s, etc. Everyone that draws an impossible is being part of the Adidas campaign, somehow."
Mario Sánchez del Real, Creative Director, Netthink
 

Other recent examples of great Eyeblaster ads

Nissan


Agency: OMD, SE
Creative: Tequila, FI
Format: Ad Unit Synchronisation
View demo

L’Oreal


Agency: Zed Media, UK
Creative: PMA Marketing, UK
Format: Floating ad
View demo

TUC


Agency: Fullsix, Italy
Creative: Fullsix, Italy
Format: Expandable banner
View demo
 
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Mazda


Agency: Doner - Newport Beach, US
Creative: Eyeblaster, US
Format: Expandable banner
View demo		 Warner Brothers
Agency: Yahoo! Europe
Creative: Eyeblaster Creative, UK
Format: Expandable banner
View demo

UPI


Agency: Mediaedge:cia, Germany
Creative: Mediaedge:cia, Germany
Format: Expandable banner
View demo
 

Click here for a full Showcase archive of 2004-2007
Click to see all of our ad formats, features, video, etc

DÉJÀ VU tags


By Maria Isabel Agudelo, Account Manager

Eyeblaster clients can target ads to users who have shown previous interest in products while visiting an advertiser’s website (even if the user did not buy a product). This is done through Déjà vu tags, which enable agencies to classify users according to their behavior on the advertiser’s site prior to a campaign starting.

What can you do with it?
  • Target ads to users who have shown interest by visiting the advertiser website but haven’t purchased a product.
  • Deliver relevant messages to users, such as:
    - Targeting ads with related products to users who have previously bought a good/service on the advertiser website
    - Showing different message to female registered users as opposed to male non-registered users
Benefits
  • Get higher performance rates by targeting users with relevant creative
  • Avoid delivering impressions to users that are not interested in your product
  • Retain clients – the customer knowledge collected with déjà vu tags empowers agencies to offer an added value to their customers
  • Profit from a true behavior-driven targeting solution

    For more information about déjà vu tags, please contact your account manager or support@eyeblaster.com.

Rich media works for consumer packaged foods (CPG) industry


In 2006, Eyeblaster saw a dramatic 32% increase in CPG ads around the world. This growth makes sense when you consider how effective rich media is for CPG ads. According to Dynamic Logic, using rich media increases all the CPG brand metrics. For example, "Online Brand Awareness" increases from 9.08% to 20.49% using rich media. Likewise, "Message Association" is boosted from 3.36% to 8.80% using rich media.

Rich media works for CPG
  Source: Dynamic Logic 2005-2006 Data

Eyeblaster University brings video in focus!


Last month, we held our latest Eyeblaster University in Madrid, Spain. Over 100 industry professionals learned the latest techniques for creating and using powerful ads to strengthen campaign results. Focusing on video trends, the day long event provided creative and media professionals with a better understanding of the latest technical and advertising trends related to digital video. Guest speakers included representatives from Adobe, Nike and BMW, with sponsorship provided by MSN.

Eyeblaster University events are held all around the globe. The next events are scheduled for New York and London (June 2007). To register or request more information, please email: livia.vadasz@eyeblaster.com.
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Eyeblaster offers you truly global support, with 21 offices in 15 countries. Click here to see the
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If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2007 Eyeblaster