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Eyeblaster makes global campaign management simple



 Eyeblaster’s new Global Campaign Management tool makes overseeing worldwide advertising campaigns a snap.

With the Global Campaign Management solution, you will be able to spot trends and draw valuable insights from data that is clear and comprehensive. Monitor and track flights from all locations. From the birds-eye-view to granular street-level adjustments, it’s all centralized and streamlined for maximum results.

Learn more about Eyeblaster's new tool!


 


NSPCC


Agency: Zed Media, UK
Creative: Avenue A|Razorfish, UK
Format: Expandable banner
View demo
Download demo

"The NSPCC’s latest campaign encourages the audience to do deeds that will help improve the quality of life for children around the UK. Avenue A|Razorfish used Eyeblaster’s Mousetracker component to draw users into the ad and make them interact. This feature is one of a range from Eyeblaster that facilitate the creation of engaging advertising."
Christiano De Abreu,Experience Director and Rob Lawrence Creative Director, Avenue A|Razorfish
 

Other recent examples of great Eyeblaster ads

Remy Martin


Agency: The Digital Edge, US
Creative: La Communidad, US
Format: Polite Banner
View demo
Download demo

Vodafone

Agency: Blue Mango, NL
Creative: Blast Radius, NL
Format: Homepage customisation
View demo
Download demo

Operacion Trucho


Agency: Netthink, ES
Creative: Netthink, ES
Format: Expandable banner
View demo
Download demo
 
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Dove


Agency: Mindshare, UK
Creative: Capital C, UK
Format: Polite banner
View demo
Download demo

HP


Agency: FCB NYC, US
Creative: FCB NYC, US
Format: Expandable banner
View demo
Download demo

Heineken

Agency: Optimedia SYD, AU
Creative: Leo Burnett SYD, AU
Format: Expandable banner
View demo
Download demo
 

Click here for a full Showcase archive of 2004-2007
Click to see all of our ad formats, features, video, etc

Need Help?


By Adrien Lee, Account Manager

Whenever I need to know anything about the Eyeblaster System, my first point of contact is the ‘Need Help?’ section. Located on the left hand side of your Eyeblaster Ad Campaign Manager, you will find our one stop shop for all your questions. Clicking once will reveal five helpful sections at your service:

Help
Here you will find our extensive library of information about anything and everything you need to know about the system. Browse using the Contents Tab and Index Area to find what you are seeking, or use the Search to find answers qucikly.

Training Zone
Media Agencies, Creative Agencies and Publishers alike will find information and useful video tutorials about how to use important features of the Eyeblaster Ad Campaign Manager. It's a great way to learn at your own pace or sharpen your existing knowledge.

Download Area
To make it simple to find what you need quickly, we have divided this area into three subsections:
- Documentation: View or download reference guides and FAQs for all of Eyeblaster's major features
- Open Source FLA's: Jump start your project with demos of Eyeblaster's creative concepts and capabilities to modify for use in your own campaigns
- Code Library: Download Eyeblaster code, components and Actionscript files to speed up the creative process.

Demos
A picture speaks a thousand words. Use these demos to facilitate a brainstorm session or to demonstrate to a client techniques and styles before investing time on mockups. You will find a demo of each of our ad formats and features here.

Ad Gallery
Peruse our ad gallery to see how other Eyeblaster customers are making the most of our technology and tools.

And of course, your account manager is a wealth of information. If you are not able to find the information you are looking for, give them a call. They can get answers to your questions quickly.

Video advertising by verticals



Every other rich media impression Eyeblaster serves is a video impression. Though it varies a bit between Europe and the US, the usage of video is prevalent on both sides of the Atlantic.

In Europe, usage is more evenly spread between verticals - as expected, the entertainment and automotive verticals are heavy users, but surprisingly the 3rd largest user is the electronics vertical, and the "Other" category - which encompasses 20 verticals - accounts for 43% of video impressions. While, in the US, video is used most extensively by the 3 leading verticals.

When thinking of using video, it is important to know what the competition is doing - are you using video to be on a par with your competition or will use of video in your vertical differentiate you from your competition?

Eyeblaster Awards



The Eyeblaster Creative Awards is a time to recognize impressive, creative, and engaging digital advertising from around the world. The 6th Annual Eyeblaster Creative Awards will be presented at a celebration in New York City on Tuesday, November 6, 2007.
Visit the Awards website to see the finalists.
Client Services/Product Support
support@eyeblaster.com 		Sales Support
sales@eyeblaster.com

Eyeblaster offers you truly global support, with 21 offices in 15 countries. Click here to see the
Eyeblaster office map.
If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2007 Eyeblaster