The Blast - Digital Evangelists’ Monthly by Eyeblaster

HD video has arrived online!

You’ve put a lot of time and resources into top-notch video, but are your consumers getting the full picture? If you’re aiming for high impact, you’ve got to offer them high definition. With full-screen video and the highest quality audio, nothing replicates the engagement of HD.

Eyeblaster’s solution makes HD video truly accessible for advertisers and consumers alike. Thanks to mass penetration of broadband internet and adoption of high definition LCD monitors finally reaching a tipping point, Eyeblaster-enabled advertisers can create high-definition video ads with the confidence that their message will be received – by everyone.

Eyeblaster’s innovative bandwidth-targeting capability offers a maximum user experience, regardless of the user's set-up. High bandwidth users can enjoy your eye-popping HD video full-screen, while viewers with lower spec monitors or lower band width will be served a smaller version of the HD file, to avoid long loading times or disruption of the user experience.

HD video adds strong visual elements to any campaign, and Eyeblaster effectively removes any barriers between your creative and top of the line presentation. Our custom servers deliver the HD file – approximately 16MB for 30 seconds of video – via our “polite” technology, ensuring an immediate launch of the full-screen experience.

And if you think that’s exciting, just wait until you see what’s next! (Hint: they don’t call it “interactive advertising” for nothing…)

Visit the Creative Zone for more examples!

HP TouchSmart

Agency: Zenith Optimedia, US
Creative: Goodby Silverstein, US
Format: Expandable banner
Vertical: Electronics
View demo

"For the HP TouchSmart PC campaign we wanted to do something a little different with the space. The product is so unique we could let it speak for itself as much as possible, so we incorporated a lot of content normally reserved for a landing page, like the TV spot and the specs.

Visually we needed to generate excitement, and with a lot of cutting-edge Flash sites being created with Papervision code we thought we'd try our hand at creating something that quite literally pops out from the

page. The 3D effect of the banner is such that every time I see it on a page, I can't resist spending some time playing with it myself. It was challenging to create and distribute something so advanced, but we worked with the best, and the end result is fantastic."
Tavish, Art Director, Goodby, Silverstein & Partners, US

1. Fox TV

Agency: Mediacom, IT
Creative: Xister, IT
Format: Polite banner
Vertical: Entertainment

View demo

2. Mazda

Agency: Mindshare Interaction, UK
Creative: Syzygy, UK
Format: Expandable banner
Vertical: Auto

View demo

3. Bad Company - Battlefield

Agency: Mediacom, FR
Creative: MSN, FR
Format: Skin
Vertical: Gaming

View demo

4. Reebook Speedwick

Agency: Carat Boston, US
Creative: Carat Boston, US
Format: Polite banner
Vertical: Apparel

View demo

5. San Miguel

Agency: Media Contacts, ES
Creative: Doubleyou, ES
Format: Expandable banner
Vertical: CPG

View demo

6. British Columbia Diary

Agency: Omd, CA
Creative: Creative Eye, US
Format: Polite banner
Vertical: CPG

View demo

Eyeblaster Analytics Bulletin

Eyeblaster makes campaign measurement more efficient, effective and proactive. Analytics is not about throwing a bunch of unintelligible numbers at you; it is about giving you just what you need, just the way you need it.

Eyeblaster is pleased to offer our customers the first quarterly Analytics Bulletin to help you make sense of the latest data. You will find global benchmarks, success metrics and more. It is the industry's best report from the providers of the industry's best reporting.

Click here to download the new Eyeblaster Analytics Quarterly Bulletin.

Creative Talk on the Creative Zone

The Creative Talk forum was designed for real-time exchange of production hints and tips. The goal is to enable peers to network and ask questions on related issues. Moderated by a specially selected team of Eyeblaster experts, feel free to consult and share your own insights. Post new threads or Search the Forum to find out what others are doing and how.

To post a new topic or participate in a discussion, click here

David Pugh-Jones' Favorite Brand Experiences: Mars and Dark Knight

David Pugh Jones, Creative Strategist EMEA at Microsoft Advertising is known for helping redefine Microsoft’s ability to push brand experiences in situ, such as MSN Skins.

When asked for thoughts on clever digital campaigns that really got his juices flowing beyond banners and buttons, David comments on an ongoing assault of the digital senses in relation to a chocolate campaign and one recent movie release…

Read the blog

Please contact us if you would like to be interviewed!

Golden Lion Award at Cannes

The Cannes Lions International Advertising Festival is generally regarded as the most prestigious international advertising festival. It is held annually in the city of Cannes, France, with 2008 marking its 55th year. Although the festival also features seminars, workshops and social events for people in the advertising industry, the primary purpose of the festival is to present the Lion awards for the advertisements and advertising campaigns judged as the best of the year.

Eyeblaster congratulates The Lean Mean Fighting Machine and Glue London who chose Eyeblaster to serve their Golden Lion winning campaigns:

Glue London for: Mini Loop, Mini Plinth and Mini Smile (Automotive category)

Lean Mean Fighting Machine for: Non-Stop Fernando, Virgin Games Campaign - Chicken, Spoon (Travel, Entertainment and Leisure category)

View all award winning campaigns here!

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