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The Blast -  Digital Monthly by Eyeblaster
Spot light CampaignLast Blast
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Newsflash - Eyeblaster Workshop v2.0: Power, Freedom, Control

Eyeblaster Workshop v2.0: Power, Freedom, Control

Eyeblaster Workshop for Adobe Flash™ v2.0 is here! This full version release is even more intuitive and makes collaborating with multiple team members and freelancers a breeze. Eyeblaster Workshop gives you the power, control and freedom to do what you do best: Chasing Your Muse!

With Eyeblaster Workshop v2.0 you get:
• The power to work fast and spend more time on the big idea
• The freedom to collaborate with freelancers and creative teams easily
• The control to work the way you want, owning the quality and creative integrity of your work

Power: From the familiar confines of Flash, you can easily build, preview, QA, share & upload ads, and work with video. It’s intuitive, there’s no learning curve and nothing to get in the way of your creative process. You move smoothly from design to production.

Control: It allows you to work the way you want to work without guesswork or trial and error. You can instantly preview and QA ads on a local browser to see exactly what end users experience. What you see is what gets served, even sync ads! And managing custom interactions is also a snap. They’re saved at the ad level. If you build them in, they will get tracked.

Freedom: It gives you the flexibility to easily work with freelancers or collaborate among teams. Local previews can be shared in one click and viewed by anyone. Or you can easily hand off the entire project, including all source assets, fonts, video or code files, for someone else to complete. Outsource time consuming resizes with confidence.

To learn more, follow this link to the new MPX, now available on Eyeblaster ACM platform.

 
Spotlight Campaign
View ad demo

L'Oreal


Agency: Media 2.0, Malaysia
Creative: Compass Interactive, Malaysia
Format: Skin
Vertical: CPG
View demo

"As a brand leader and pacesetter in the cosmetic industry, L’Oreal wanted to reach audiences in Malaysia in a more innovative and engaging manner. To meet this objective in an extremely competitive market, L’Oreal looked to harnessing the strengths of the digital medium to achieve this. Partnering with MSN and Eyeblaster, L'Oreal outclassed competitors using a highly interactive campaign creative that screamed impact across the MSN and Windows Live Network. The L’Oreal ‘Skinner’ ad format developed with Eyeblaster’s revolutionary technology is clearly testament to the fact that with great ideas, a dynamic platform and cutting edge technology, nothing is impossible.
Matthew Ho, Media 2.0, MY
New and notable campaigns

1. Sim City


Agency: Mediacom, UK
Creative: Mediacom, UK
Format: Messenger expandable
Vertical: Gaming

View demo

2. Tata Sky


Agency: NDTV Media, India
Creative: NDTV Media, India
Format: Skin
Vertical: Services

View demo

3. Gossip Girl


Agency: OMD, US
Creative: Illusion Factory, US
Format: Expandable banner
Vertical: Entertainment

View demo

new and notable

4. Mini Take a Ride


Agency: Zed Media, UK
Creative: Profero, UK
Format: Expandable banner
Vertical: Auto

View demo

5. Beck's


Agency: CNET, US
Creative: CBS, US
Format: Expandable banner
Vertical: CPG

View demo

6. Mazda


Agency: Mediaedge:CIA, CH
Creative: Mediaedge:CIA, CH
Format: Page peel
Vertical: Auto

View demo

Blog

Aaron Buchanan’s Favorite Brand Experience


Aaron Buchanan, Technical Director at RED

What is the culture like at Red? At RED, we’re constantly challenging ourselves to get the best concept and the most powerful execution. We put a lot of effort into getting our client’s message across - we apply storytelling and cinematic elements; we’ll try to create a feeling or an emotion, and it has to give the end user an interactive experience. We always try to reinvent our creative to meet the unique needs of each new project - and when the idea is hot, it’s worth that extra effort.

Read the blog

Last blast

Vote for Something that Really Matters this November: the 7th Annual Eyeblaster Awards


Cast Your Vote! Mark your calendar, book the dog sitter, set your Tivo because The 7th Annual Eyeblaster Awards are back November 5th! It was the party to attend last year during Ad:Tech, so you don’t want to miss it this year.

The Eyeblaster Awards is among the oldest, most prestigious celebrations of excellence in digital advertising. We are talking one highly coveted piece of Lucite here. And you can help determine who gets one.
You can cast your vote on the best digital advertising in the world. Here’s what you need to know:

Online voting begins Monday Oct 6th and will continue through Oct 17.

Voting results will be announced Wednesday November 5th at Arena in New York City.

Comedian Andrew Kennedy will MC this year’s Awards show.

Eyeblaster is rolling out the red (check that, orange) carpet - cast your vote and join us at the festivities.


Click here to vote!
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