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Campaign Monitor: Your key to smooth consumer communication



To effectively communicate with consumers, ad campaigns must be meticulously coordinated – ensuring they’re delivered on time, viewed by your target, and performing up to expectations. If any link in the chain fails, consumers miss the message and user experience is compromised.

Campaign Monitor puts you in control with a real time, visual display of all your campaign status. Now you can quickly and easily assess performance of all your campaigns, navigating directly to individual ads to address performance issues.

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EA


Agency: Mediacom, FR
Creative: Lequipe, FR
Format: Homapage customisation
View demo
"For the launch of Burnout Paradise, EA and agency MediaCom were seeking Never Seen Before ad formats: impacting and demonstrative, just like this Next Gen game. Hence, the goal was to give great visibility to the product, enhancing its graphical quality. MSN and l’Equipe websites agreed to develop an exclusive video skin in partnership with Eyeblaster. 2 weeks of production were necessary to develop these jewels."
Etienne Blanchet, Mediaplanner, Electronic Arts

Other recent examples of great Eyeblaster ads

Vodafone

Agency: Internet Bureau, NZ
Creative: Internet Bureau, NZ
Format: Expandable banner
View demo

Yell.com

Agency: PHD Media, UK
Creative: AKQA, UK
Format: Polite banner
View demo

Molson Dry

Agency: Mediaedge, US
Creative: Cossette, US
Format: Polite banner
View demo
click to view click to view click to view click to view click to view click to view

20th Century Fox


Agency: Publicis Digital, AU
Creative: Soap, AU
Format: Homepage customisation
View demo

BMW

Agency: MSN, DE
Creative: MSN, DE
Format: Homepage customisation
View demo

Peugeot


Agency: OMD, UK
Creative: Euro RSCG, UK
Format: Polite banner
View demo

Click here for a full Showcase archive of 2004-2008
Click to see all of our ad formats, features, video, etc

Getting the most out of Campaign Monitor – quick tips


1. Always on!
Data is real time – so open the Campaign Monitor when you start the day, leave it open throughout and keep an eye on all your live campaigns.

2. Focus on the information you need
Adjust the settings to display only the information that is relevant for you. Select the advertisers you wish to see and only their campaigns will appear. Sort the campaign list by start date or put them in alphabetical order, and adjust the timeline by zooming in or out.

You can dismiss flights and ads that show errors that you are familiar with and do not wish to see any longer – just check them and click dismiss. This will remove them from the top of your error list. You can always bring them back by un-dismissing them.

3. Be proactive
Problems float to the top quickly and easily. By drilling down in the key performance indicators the problematic flights or ads appear at the top and all errors or warnings are immediately visible. Need more detailed info? Move to the graph view where you can see additional fields.

4. Easy to change, easy to view
To change flight settings, just click the flight ID and it will open up in the Ad Campaign Manager. To preview an ad, just click the ad name and a preview of it will appear.

Eyeblaster Webinars


During the month of March we will be holding webinars in each region to introduce Eyeblaster's new Campaign Monitor product and the Excel Trafficking tool.
More details on dates and times will follow soon.
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If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2007 Eyeblaster