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Eyeblaster Workshop™ For Adobe Flash®

Eyeblaster Workshop for Flash stands to revolutionalize advertising creation. Now you can create, modify, manage, preview and upload rich media ads from within your local Flash environment! It cuts production time and enables creative agencies to do what they do best: engage consumers with compelling rich media pieces.

Hear what Chris Long, Sr. Multimedia Developer at Click Here, Inc., says about Eyeblaster Workshop


 
   

British Heart Foundation


Agency: Avenue A| Razorfish, UK
Creative: Avenue A| Razorfish, UK
Format: Expandable banner
View demo
"Our brief was to target 11-12 year olds with messages about the dangers of a junk food diet. We created a character called Sick Rick, the personification of all that's evil about junk food and the industry that produces it. In the videos we produced for the ads, Sick Rick sets the kids some horrible challenges, all designed to simultaneously delight, disgust and educate children about what’s wrong with a junk food diet. The campaign is proving to be a great success with over 15m interactions in less than 2 weeks since going live."
Christiano De Abreu, Experience Director, Avenue A| Razorfish
 

Other recent examples of great Eyeblaster ads


20th Century Fox


Agency: MPM Propaganda, BR
Creative: 10' Interactive
Format: Polite banner
View demo

Microsoft


Agency: Universal McCann, US
Creative: Universal McCann, US
Format: Expandable banner
View demo

Warner Brothers


Agency: Mediacom, FR
Creative: Megalos, FR
Format: Homepage customization
View demo
 
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Saville


Agency: Realestate Developer, AU
Creative: NetDirection Services, AU
Format: Expandable banner
View demo

Sia


Agency: The Gary Group, US
Creative: The Gary Group, US
Format: Expandable banner
View demo

Lloyds


Agency: Zed Media, UK
Creative: Digitas, UK
Format: Sync ad unit
View demo
 

Click here for a full Showcase archive of 2004-2008
Click to see all of our ad formats, features, video, etc

Incorporate video quick and easy with Eyeblaster Workshop


Get a head-start: Templates provide the framework for the most common ad formats. Everything you need is in one folder, freeing you up to focus on what you do best. The video templates make adding video a snap.

Test with your real video assets: Templates come with a sample FLV. Simply swap it out with your own by clicking on the video display component, open the component inspector and browse to your local machine. To see the video play as part of your ad project, just add it to your ad project tree as an additional asset.

Bundle & Upload: Take your pick of any of the video encoders, such as Sorenson Squeeze or the built in Flash encoder – and you are 100% independent in creating and controlling any type of video display.
You can go ahead and bundle this video ad together with the FLV right into the serving system.

Want more? Read more about how to make the most of multiband width video packages through Eyeblaster Studio.

Contact us to request Eyeblaster Workshop

The most common formats: polite vs. expandable banner



Expandable and Polite banners make up the vast majority of rich media ads Eyeblaster serves. In North America, more than half of all rich media ads are Expandable Banners, while Europe and APAC tend toward the Polite Banner. Both popular formats are fully supported by the Eyeblaster Workshop™ for Adobe Flash®.



Each format has unique advantages. The greater interactivity we see in the Expandable Banner chart below can be attributed to the fact that Expandable Banners are inherently a more interactive medium. Expandable Banners provide a larger canvas for advertisers to display their message, and the various panels allow for greater tailoring of that message. Polite Banners, which get their name from their ability to display larger files without weighing down the page, are great for showing multiple videos without delaying the publisher’s content.

The European measurements are substantially higher, due to a confluence of a number of factors, not the least due to the flexibility of European web sites in pushing the boundaries of publisher specifications. As for APAC and N.A., further study shows that the less-common format outperforms the more common one. In North America, Polite Banners drew more interaction than Expandable Banners, while APAC saw the opposite result.

Obviously, based on popularity with advertisers and elevated engagement with users, both of these ad formats are successful. This new data reinforces the fact that each ad format has its own advantages, and that variety has great value online.



Eyeblaster Events Around the World



6-8 February: Casual Connect, Amsterdam

10-13 February: iMedia Brand Summit, Bonita Springs, Florida, US

12 February: IAB Digital Innovator Awards, London, UK

5-7 March: AAAA Media Conference& Tradeshow, Orlando, Florida, US

9-11 March: iMedia Agency Summit UK

12-13 March: Adtech Sydney

11 and 13 March: MSN Eyeblaster India Road Show

18 March: Eyeblaster University, Sydney

27-29 March: The List Summit: Insiders’ Forum for Video Game Advertising, Las Vegas, Nevada, US
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