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Eyeblaster Presents a Revolution in Media Management



Eyeblaster, the independent global leader in integrated digital marketing services, today announced the general availability of three groundbreaking media and campaign management solutions: Campaign Monitor, Excel-based Trafficking and Eyeblaster Analytics Plug-in for Excel. The solutions cover three aspects of campaign management: delivery, trafficking and analytics.

During extensive beta testing, media agencies worldwide reported substantial improvements in their ability to guarantee successful campaigns, while reducing manual labor by 20 to 50 percent, compared to traditional tools and processes.

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Springfield


Agency: OnTwice Interactive, ES
Creative: OnTwice Interactive, ES
Format: Expandable banner
View demo
"For new spring-summer collection, Springfield, one of the most popular fashion retail companies in Spain, suggested a creativity where users had the opportunity to interact with the Brand, check the new catalogue and have fun while surfing on the net. From Ontwice we worked in an international Benchmark, trying to find out an innovative format, where to concentrate all the campaign goals. That's why we decided, with local Eyeblaster team support, to develop this creative trying to increase the user interaction with the Brand. The campaign is still running, but first results show and incredible success in terms of interaction rate, click trough rate and brand awareness."  Luis Vegas, General Manager, Ontwice

Other recent examples of great Eyeblaster ads

Spiderwick

Agency: MEC Interaction, UK
Creative: Tea, UK
Format: Expandable banner
View demo

The Lost Ring

Agency: OMD Chicago, US
Creative: AKQA, US
Format: Polite banner
View demo

Virtually Vegas

Agency: MGOMD, UK
Creative: Lean Mean Fighting Machine, UK
Format: Polite banner
View demo
click to view click to view click to view click to view click to view click to view

DirecTV

Agency: Deutsch, US
Creative: Deutsch LA, US
Format: Expandable banner
View demo

Texas Poker

Agency: Mindshare, FR
Creative: Ogilvy & Mather, FR
Format: Messenger expandable
View demo

RAC Home Insurance

Agency: Longtail, AU
Creative: Longtail, AU
Format: Homepage customisation
View demo

Click here for a full Showcase archive of 2004-2008
Click to see all of our ad formats, features, video, etc

Excel-Based Trafficking: Quick Tips

The trafficking process includes three stages:

1. Exporting the Media Plan from the Eyeblaster ACM platform to Microsoft Excel.
Create a media plan for an existing campaign to which you can add additional flights, or create a blank template to which you can copy your media agency's media plan or fill in manually offline.

2. Adding new flights to the Excel Media Plan.
Copy flights from your agency's media plan to the exported template, or add flights manually. You can validate your added flights from within the Excel media plan.

3. Importing the updated/new media plan back into the ACM.
During the import process, you can amend any mismatches between data you entered in the Excel media plan and existing data in the Eyeblaster platform.

Helpful Tips for Quick Adoption
- Customize your template to save time when copying and pasting your agency's media plan into your exported media plan template.
- When preparing a template for export, select and sort fields to match those of your agency's Excel media plan.
- Your settings are saved for the next time you want to export. And if you don't need to make changes, you can use the same Excel template in the future.

Helpful Tips for Working With Your Excel Media Plan
- When copying your agency's media plan to your exported media plan, remember to paste the values using Excel's Paste Special >Values option. This will preserve the drop-down menu functionality.
- Validate your plan, then solve all errors (highlighted in red). You don't have to resolve mismatches highlighted in yellow - you can do this during the import process, which is quicker and easier - especially if you need to repeat this for multiple flights.

Helpful Tips for Importing Your Media Plan
- Naming conventions are saved from previous media plan uploads (imports). So if you resolved a publisher's name mismatch in the past by associating your preferred name with the name recognized by Eyeblaster, you can continue to use your preferred name and it will be recognized from now on.
- Use Search Publisher to search for publishers when resolving mismatches.
- Add a new Section and/or Sales Person by selecting Add New.
- Some mismatches were not resolved? No problem - export these flights back into Excel, and work on them offline, or leave them unmatched and consult your account manager later.

To learn more about Excel-Based Trafficking contact your local account manager.

The Unit Size Popularity



Across the world we see MPU (300x250) and Leaderboard (728x90) as the most common unit size. In North America this is followed by Skyscraper (120x600), while in APAC and EU the rest of the impressions are fairly fragmented.

Surprisingly the top performing unit size varies in different markets. In APAC and NA the Leaderboard outperforms, while in Europe the MPU is the better performing unit size.


Missed the Revolution in Media Management Webinar?


Last week we held the Revolution in Media Management Webinar which covered 2007 benchmarks and insights, Eyeblaster Campaign Monitor, Excel™-based Trafficking and Excel™-based Analytics.

If you weren't able to attend the webinar and would like to get a copy of the training, please email your local account manager for your copy.

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