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Meet the new "Sidekick" formatExclusive to Eyeblaster and the latest in innovative ad formats is the Sidekick. After initiated by the user, the entire page scrolls to the left revealing a microsite in the wings. Really cool, and a groundbreaking media first. The beauty of the ad (served only through the Eyeblaster ACM platform) is that the user doesn’t need to move away from the site, so the publisher also benefits from retaining the user on their page. Eyeblaster Partner MSN adopted it first, but there is no doubt that other publishers/portals can easily adopt the Sidekick - as long as they’re happy to be innovative.
Madagascar: Escape 2 AfricaAgency:MEC, UK Creative: Feref , UK Format:Sidekick Vertical: Entertainment View demo Working on the Madagascar: Escape 2 Africa MSN homepage take-over was an absolute pleasure! I was a huge fan of the first Madagascar, especially the character of Marty played by Chris Rock, so my natural enthusiasm for the film has been translated into this awesome piece of creative. One of the most rewarding aspects was to create a take-over for such a prominent UK portal, and to know that 700,000 users would have the potential to interact with it. It's a take-over that really engages the user through the use of multiple clips and a simple, yet extremely compelling, game. I'm particularly proud of the innovative use of custom created character animations. Working on a piece of media as fun as this, you can't help but move it, move it! Dean Dawe, Designer, Feref, UK | |||||
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Innovative Formats Revolutionize Digital Advertising
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Innovative new ad formats developed by Eyeblaster have revolutionized digital marketing throughout the year, with everything from High Definition Video, Contextual Ads and Widgets to RSS advertising, Chat-based ads and Mobile campaigns- all contributing to make 2008 the most successful year ever for the digital industry.