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2005 Eyeblaster Awards - click here
Cast Your Vote for the Best Rich Media Creative and Help Crown the Winners of the 2005 Eyeblaster Awards. |
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Audi - A3
Agency: Media Contacts, Spain
Creative: Double You, Spain
Format: Expandable Banner with video
 Click here to view demo
Our aim was to create an interactive piece to catch the attention of the user. With Eyeblaster, we did not have to sacrifice anything from the initial idea and could do the piece as we had imagined it.
Xavi Caparrós, Interactive Director. DoubleYou.
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Other recent examples of great eyeblaster ads
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IAMS
Agency: Mediavest, America
Creative: TargetBase,
America
Format: Floating Banner with video
View demo |
NIKE
Agency: Mindshare, Germany
Creative: Sellinger Design,
Germany
Format:
Expandable Banner
View demo |
Fiat
Agency:
Agencia Click, Brazil
Creative: Agencia Click,
Brazil
Format: Syncronized Banner
View demo |
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ACP
Agency: PHD, Detroit
Creative: Crew Creative Agency & RED, America
Format: Expandable Banner
View demo |
John Lewis
Agency: Agency.com, United Kingdom
Creative: Agency.com, United Kingdom
Format: Floating Banner with Video
View demo
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Volvo
mOne, United Kingdom
Creative: Burrows Y&R, United Kingdom
Format: Expandable Banner with video
View demo |
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 Need the Best Ad Serving Solution for All Your Interactive Campaigns?
Eyeblaster’s Advertising Campaign Manager (ACM) Delivers it All. click here
New Interactive Features and Workflow Solutions! Available Now in Eyeblaster’s Rich Media Platform! click here
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Video ads: progressive download vs true streaming
By Anant Joshi, Director of International Client Services
Video is a popular choice for clients as it is visually engaging and draws the user's attention to the ad. With the uptake of broadband connections users can now see great quality video.
We have two main video methods that can be used progressive download and true streaming. There are advantages and disadvantages for each method. Firstly, progressive download is best for overall user experience - it is a safe and reliable way to serve ads as it will continue to download and then play, despite fluctuating bandwidths. The SWF loader progressive download component includes a buffer (so all of the video does not need to be downloaded before it plays).
The video SWF can also stay on the user's cache, resulting in an even faster play the next time the user sees the ad. For video content duration of up to one minute long, we recommend that the SWF Loader component is used. Alternatively, you can use the more technically advanced FLV Progressive Loader – you must bear in mind that it works only with Flash 7 (even though this is widely popular now there will be a smaller percentage of users still on the older plug-ins).
With true streaming, nothing is cached to the user's machine. This is good if licensing issues are involved. True streaming is more dependent on the user's connection - if the user's connection speed is not stable (or fluctuating) it can cause the video to pause while it re-buffers. So it may also result in a lower quality video being served. FLV true streaming is more relevant for larger file sizes and longer video footage duration.
We recommend that for most cases you use SWF loader and utilize Eyeblaster's 5 level bandwidth detection filtering. The filtering will choose the appropriate file size video for the connection speed the user is on.
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Viewers Interact! Jan'05 - Jun'05
The average interaction rate in the first half of 2005, across all Eyeblaster ad formats, was 6.15%.
Source: Eyeblaster global analysis. Interaction rate is defined as the rate at which a user interacts with an ad. Interaction Rate = (Clicks + User Initiated Interactions)/Total Impressions. Calculation does not include close rates or auto-initiated interactions |
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Going to AdTech? So Are We!
• Stop by booth no. 337 at AdTech: New York
• See us at AdTech: Shanghai |
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