Campaign Insight in Real Time
Overseeing multiple digital campaigns is a precarious juggling act. With so many balls in the air, you have to see the entire picture, while being able to quickly drill down to identify problems. But you’re a media professional, not a juggler. Unless there’s something you’re not telling us. And that’s why Eyeblaster created the Campaign Monitor.
Campaign Monitor revolutionizes campaign management. Quickly and easily assess performance of all your campaigns with an intuitive interface. Navigate directly to individual flights and ads to address issues - all in real time. Monitor campaign performance with these key performance indicators:
What is it?
A powerful solution that enables clients to monitor their online ad campaigns in real time. With the ability to drill down into each campaign, this unique tool delivers at-a-glance overview of all your campaigns.
Challenge
Abundance of data has us drowning in numbers. See a trouble spot? Optimize on the fly. See the results… now. Not tomorrow, not next campaign. Complete control.
Key Features
- Monitor all campaigns in one location
- Customize to best suit your own needs
- Export results to Excel for follow-up
Key Benefits
- Real-time campaign data
- “At a glance” overview
- Instant access to Key Performance Indicators
- Quick and easy problem detection
Campaign Monitor makes managing campaigns clean and simple. Graphic indicators tell you everything you need to know. Get the whole picture in real-time. It’s all available, at a glance.
You didn’t sink hundreds of man-hours into the plan just to have it ruined by poor delivery. Ensure that all your flights are delivering as expected with Campaign Monitor’s at-a-glance interface. Monitor under- and over-delivery rates and adjust accordingly. Achieve optimum results and always meet the budget. Sound too good to be true? Compare expected delivery with actual delivery. In real-time, of course.
Monitoring and optimizing campaigns has never been easier. Drill down to the granular level quickly and with real-time data to ensure creative performance meets expectations. Analyze behavior throughout the campaign. Monitor impressions, clicks and key metrics such as CTR, interaction rate, and video started on each individual ad. Notice a problem? Optimize on the fly. Yes. It really is that easy.
The best part: the holy grail of analytics is at your fingertips. Get real time ROI data, down to the ad level, calculated automatically from media cost and revenue entries in ACM. Monitor positive or negative return and know whether your ads are paying off.
CUSTOMIZE
Be proactive – stay on top of your campaign objectives. Customizable thresholds and metrics mean you control your campaign objectives. And get notified immediately in the event of a problem, with personalized notifications. Every campaign is different, and Campaign Monitor allows you to customize your view to fit the distinct needs of each campaign. Because the more you can tailor your solution, the more effective it will be.
EXPORT TO EXCEL
What was once a cumbersome process of checking campaign performance flight by flight is now an at-a-glance, color-coded overview. Keep it open and running all day and export directly to Excel in a 3 minute process . Send results to publisher or creative shop depending on problem to resolve. How many ways do we have to say that it’s all in your hands?
Juggle no more. Campaign Monitor has got you covered.