The Data Deluge
The digital advertising revolution has radically changed the face of media consumption, the marketing spend, and advertising accountability expectations. However, as reams of campaign performance data roll in, marketers once faced with only empirical "guesstimates" are now facing too much data - and not enough clarity.
The problem - too much data, in too many formats, from too many sources. The end result - strategic decisions must often be taken based on unclear conclusions and subjective interpretations. The lack of clarity surrounding digital advertising performance is not only frustrating advertisers and agencies, but actually impeding the growth of the sector itself.
Delivering Digital Clarity
Now, Eyeblaster Analytics offers a better way of understanding, measuring and optimizing digital marketing - across channels, across formats, and across borders - while saving digital marketers hours of tedious work.
Eyeblaster Analytics introduces advanced metrics for all aspects of campaign performance, including:
- Unique viewer behavior - why look at impressions and clicks when you can look at the behavior of individual customers
- Advanced video metrics - get a clear picture of how well your video assets are received across the target audience
- Site overlap - make sure you place ads exactly where you need to for maximal reach and return on investment
- Channel integration - integrated view of digital channel performance, including search, display and emerging media
- And many more...
With robust de-duplication capabilities and integration of data from display, rich media, and emerging media channels, Eyeblaster Analytics paints a more accurate picture of user behavior, cross-channel influence, and overall campaign performance. And, with a powerful combination of robust metrics, intuitive interface and streamlined reporting process - Eyeblaster Analytics delivers the insights that lead to clarity.
Two Paths to Understanding
Dividing tracking and reporting into two levels for simplicity, Eyeblaster Analytics offers:
- Analysis - Eyeblaster Analytics analysis tools allow online production of full scale, in-depth reports based on user-defined settings, a wealth of metrics, and customizable report parameters.
- Insight - the unique Eyeblaster Analytics Plug-in for Microsoft Excel lets you work the way you like to work, enabling creation of Excel pivot tables based on automatically-updated campaign data. Fully customize your report, and then update your numbers directly in Excel.
Something for Everyone
With Eyeblaster Analytics, everyone wins:
- Media Agencies
- Improve client performance
- Save time and effort
- Measure and justify marketing spend
- Drive agency growth through accountability
- Publishers
- Improve delivery performance
- Improve site/section performance
- Enhance customer retention
- Creative shops
- Improve creative effectiveness
- Improve media relations
- Measure and justify creative budgets
- Advertisers
- Get a clear picture of campaign performance
- Gain a global perspective