Eyeblaster Platform Enhancements - Version 6.1

Overview
Eyeblaster is again raising the bar for the scalable creation, serving and tracking of digital advertising. The new platform will help you plan and deliver more creative campaigns, faster than ever before. Here's how…

New Video Studio
Video Studio takes the creation and implementation process for video ads to the next level, making it easier to bring more video online - faster, with higher quality and greater impact than ever.

A full video solution. That means you can run full screen video. And fully interactive video. Video Studio offers you full compatibility with Flash 8, WMV and Flash 7 in any ad format.
Absolutely no coding! Eyeblaster's Video Studio makes ad creation a simple, automatic process. Powered by our new MXP component, Video Studio enables automatic encoding and set-up for optimum quality - slashing your set-up time. Now, you just load the best video asset and Video Studio will generate four additional bandwidth versions in real-time. This guarantees that each user sees the relevant quality ad. Customizable video skins and a library of controllers are also available giving you creative control to design the video experience you want. Video advertising has never been simpler to deliver.
Mission Impossible 3 - full screen success. In a pre-launch test, Zed Media in the UK successfully used Video Studio to create and implement a full screen campaign for the new installation of the Mission Impossible movie franchise, MI:3.

"As a premier franchise known for its visual effects and the summer's first blockbuster, it was important to make a strong, immediate impact online," said Patrick Affleck, Account Director Zed Media, UK. "We decided to use the new full screen video option which was perfect to deliver the maximum visual impression, and Eyeblaster's new Video Studio ensures that the quality translates into the ultimate visual experience."

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Eyeblaster launches Full. On. Video. solution!
Click here for details.

New Excel Trafficking Work in the way that suits you best, through the platform or now by importing & exporting media plans within Excel. We've also improved our quick trafficking tool to save you even more time.

New Mac Support Eyeblaster offers full ad preview support for all Macs. We're also enabling ad serving to Mac Firefox 1.0 browsers (OSX 10 operating systems) and above.

New In-game Opportunities Eyeblaster's new in-game ad solutions mean that you can create ads inside downloadable games! Click here to learn more.

To download a pdf summary of other Platform enhancements, click here.

For more information about the latest enhancements to the Rich Media Platform,
contact us today.