Video Goes Mainstream
No longer an experimental advertising media, online video ads have become one of the fastest-growing ad formats - making up an explosively-expanding portion of the ad spend ($775 million in the US alone in 2007 - up 89% from 2005 - according to eMarketer). And, with proven results across all market segments, video is here to stay.
Enabling the Revolution
Now, Eyeblaster takes online video advertising to the next level. Adding faster streaming with automatic bandwidth detection, a no-code production with smooth workflow, automated audio control, full-screen options and in-screen interactivity - Eyeblaster Video makes the video option more accessible to advertisers, and friendlier for viewers, offering:
- Faster ad production and setup - Eyeblaster Video streamlines ad production with auto-encoding raw files and other automatic productivity tools like a button skin library and built-in event controls. Most video manipulation is code-free, using powerful and intuitive wizards.
- Smoother workflow and approval - Eyeblaster Video automates the manual processes that often cause campaign launch delays. And, by automatically selecting different streaming methods based on publisher specifications - the system virtually eliminates approval challenges.
- Wider format support - Supporting the highest quality video formats (WMV and FLV8) along with the most common player format (FLV7), Eyeblaster Video also enables file sizes of up to 4.4mbs. Enabling rapid creation of high, medium, and low versions of video, Eyeblaster Video also automatically detects which version should be served to which viewer - seamlessly optimizing the user experience.
- Author once, deliver anywhere - Eyeblaster Video uses the same video asset for delivery across formats and channels. Once a video asset (or package of assets) has been created, it is immediately available on all ad formats (expandables, polite, etc.) and all channels (banner, web site, in-game and emerging media). Management, trafficking and delivery are simple, quick and consistent.
- Unparalleled ROI - Leveraging the power of Eyeblaster Analytics, Eyeblaster Video provides detailed information about how viewers interact with video and full screen video components, enabling more effective ROI reporting, and in-depth understanding of viewer behavior to optimize both ongoing and future campaigns.
Delivering superior video quality, the broadest offering of ad formats, a simple workflow and complete reporting, Eyeblaster Video makes it easier to achieve video advertising success.